What Makes a YouTube Video a Hit?

Ronn Torossian

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8% compound annual growth rate they’re forecasting for video marketing revenue.

How important is YouTube for brand marketing in 2020?

PR Daily

Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. Net advertising revenues have grown to unprecedented levels: Source. Is YouTube too saturated to start a channel in 2020?


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5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? Creating an effective YouTube ad is a careful balance between getting your message across to the viewers, but not dissuading them to click away because the ad is too long or not applicable. Here are the top five reasons why you should be utilizing YouTube advertising. YouTube Ads Engage. YouTube reported that its 1.9 YouTube users are highly engaged.

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Wired reported : But with a blank YouTube account, and a couple of quick searches, hundreds of videos that are seemingly popular with paedophiles are surfaced by YouTube’s recommendation system. Many include pre-roll advertising.

3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. YouTube has learned from its mistakes (believe it or not). In the end, however, YouTube will be fine.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Now, Nintendo is laying down ground rules—which includes not sharing misinformation about Animal Crossing, “bringing politics into the game,” earning marketing revenue with the game’s virtual content or using it as another marketing platform. YouTube launches audio ads.

Is YouTube the new Google for search engine optimization?

Agility PR Solutions

In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. The post Is YouTube the new Google for search engine optimization? Marketing Public Relations marketin

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. Google will match uploaded email addresses to signed-in Gmail users, and marketers can create ads and set bids catered to their audiences. Marketing Land’s. And advertisers have been pushing for Google to enter the fold. On Tuesday, Google also introduced Shopping Ads to YouTube advertisers.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel. The short-form content across social media platforms has been increasingly popular to PR and marketing pros.

YouTube helps small-scale marketers with video ads

PR Daily

YouTube is making it easier for small business advertisers with low budgets to make commercials. The Google-owned video streaming company will offer three new services through its new app, YouTube Director. Here’s an example of a small business commercial made with YouTube Director: YouTube is offering another service that will use your company’s available assets (logo, screenshots, photos, etc.)

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Affirming his long-stated belief that privacy is a fundamental human right, and not a branding exercise, Cook reinforces Apple’s commitment to its users above its advertising partners. Cook shared: “We’re not against digital advertising. Also: U.S.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 Though the announcement is promising for both publications and PR and marketing pros creating digital-first content, it also carries a warning as advertising revenue drops.

Content creators and fans lash out at YouTube’s ‘Rewind’

PR Daily

As 2018 comes to a close, many social media platforms and companies are celebrating the past years’ highlights—including YouTube. However, the platform is under fire for a yearly overview that many say doesn’t represent the large portion of content and engagement on YouTube. Geek.com reported : Every year, YouTube recaps the highlights of the year with a Rewind video, which features the biggest moments and memes as presented by the most popular YouTube creators.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Twitter Marketing research shows that people are turning to the platform during COVID-19, not only for news and updates, but also for entertainment and inspiration. Twitter reports that only 37% consider it insensitive for brand managers to continue advertising.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more. YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube.

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. More recently, fake news has laid the groundwork for a new-found trust in advertising.

Understanding the Value of Social Influencers

Critical Mention

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with.

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

Good morning, PR pros: Measurement can greatly help communicators looking to prove ROI—and LinkedIn is offering its marketing partners more data and insights on targeted audiences and industries. In a blog post , the LinkedIn wrote: By understanding the makeup/behaviors of your audience, the context of your industry, and the most recommendable practices for LinkedIn advertising, you’ll be poised to make smart decisions geared toward sustainable growth.

Report: Consumers 55 and older watch more YouTube ads, but marketers are ignoring them

PR Daily

Younger consumers might comprise YouTube’s future, but advertisers shouldn’t ignore parts of its present audience. Ask teenagers about their TV viewing, and you’ll notice a trend: Even though most teenagers watch a few shows on TV, they’re far more likely to rattle off a list of YouTube stars they follow. Recent data from StrikeSocial dives into the generational divide on YouTube across industries.

The Dark and Twisted Side of Automation in Advertising

Sword and the Script

They recorded him drowning and uploaded the video to YouTube. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Go peruse a few tragic headlines and see what sort of advertising is adjacent. 2) Are we so conditioned to ignore advertising we no longer notice?

YouTube cuts 30-second ads that users can’t skip

PR Daily

The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past. The video platform recently announced that it would scrap its longer advertising format in 2018 and instead concentrate marketing offerings using shorter content. CNet reported : To the surprise of no one, most viewers are not fans of YouTube ads. RELATED: The 2017 Social Media Conference for PR, Marketing andCorporate Communicators at Disney World.].

Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?


We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. And as marketers, we often cite email as the best way to reach our customers. We’ve all been there.

Marketers will soon be able to target YouTube users based on search history

PR Daily

If you start to feel creeped out by the coincidental nature of your YouTube ads, don’t worry. YouTube’s parent company, Google, is now enabling marketers to target their ads on the video platform based on your search history. A company such as Dyson could theoretically target its ad to play during the next video you watch on YouTube. There has been targeting on YouTube based on what videos people watch there," an unnamed ad executive told Advertising Age.

Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand


Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd. YouTube. YouTube is the second most visited website in the world only after Google.

Facebook admits to inflating advertisers’ video views

PR Daily

The platform admitted that it inflated metrics for its videos—misleading marketers who believed their video efforts were more successful than they actually were. Facebook assured advertisers that they weren’t overcharged. While this is only one of the many metrics marketers look at, we take any mistake seriously. Of note here is that even though Facebook self-reported the discrepancy weeks ago on its Advertiser Help Center, reporters only picked it up recently.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Virgin Media admitted that one of its marketing data bases was “incorrectly configured,” exposing 900,000 customers’ names, emails, phone numbers and home addresses. YouTube demonetizes ‘Coronavirus’ content.

Top 7 Communication Resources

Critical Mention

The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings.

5 Essentials for Successful Video Marketing

Glean.info Blog

The confidence in video marketing comes from some recent stats: More than 70% of YouTube users would rather watch a video than read a blog post. 87% of online marketers use video content in their PR and marketing campaigns. lead generation, conversion, and advertising).

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Prankvertising: When Advertising and Practical Jokes Collide

Shift Communications

Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience. Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views. The two videos have combined for more than 60 million YouTube views. Marketing Analyst. Advertising

6 pros and cons of using YouTube for marketing

PR Daily

The future of content marketing is video. YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Consider these pros and cons that can help you decide if the platform is right for you: The pros of YouTube marketing. Sharing your videos on YouTube can positively affect your organization’s search rankings. Annoying advertising.

Disney drops YouTube star PewDiePie over anti-Semitic content

PR Daily

Such is the case with Swedish YouTube star Felix Kjellberg, known to his followers as “PewDiePie.” At 27, Kjellberg has amassed a gigantic following: More than 53 million people are subscribed to his main YouTube channel, which has roughly 14.7 That didn’t stop him from nabbing partnerships with YouTube, Google and Walt Disney Co. reported : In the YouTube clip, a pair of South Asian men wearing costume loincloths held up a banner that read, “DEATH TO ALL JEWS.”.

How Earned Media Will Impact 2020 Elections

Critical Mention

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Priscilla is the marketing coordinator for Critical Mention.

The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy?

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Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

YouTube donates money to fight inequality. YouTube committed $1 million to “efforts to address social injustice”: We stand in solidarity against racism and violence. — YouTube (@YouTube) May 30, 2020.

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

While there are many opinions about email marketing, there are several key characteristics that most 2020 emails should have: Responsive email templates: Confirm your emails are set for optimal interaction across screens of all sizes. Personalize Your Marketing Efforts.

YouTube announces in-app video sharing and messaging

PR Daily

YouTube is bringing messaging to its mobile app. Right now, hundreds of thousands of YouTube videos are shared every day on messaging apps. These shared videos and chats will live on a separate tab within YouTube’s app. YouTube announced the feature in its. We’ve been experimenting with a better way to share videos on YouTube since last year. Starting today, you can share videos with your friends and family directly on YouTube.

LinkedIn, Twitter and YouTube adding options

PR Daily

Or doing a search on SlideShare to learn about integrated marketing and then to be prompted with a lynda.com course on the same subject. Twitter refines searches; YouTube courts advertisers. The changes are being rolled out to Twitter users, and Marketing Land reports the features should make Twitter a better search tool. YouTube is taking steps to enhance its offerings to advertisers.

Are You Fully Promoting your Brand?

Critical Mention

Advertise Strategically. However, face-to-face networking can open the door to opportunities like business collaborations and affiliate marketing. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level.

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A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. unique visitors and a market share of 63.4% Regarding Google’s paid advertising : · Google has tracked 4 billion store visits from ad clicks.

Study: Thrill seekers and epicureans most engaged YouTube audiences

PR Daily

As video continues to reign supreme, the question for marketers becomes: “Where should I place my video so people watch it?”. The company set out gather data on the most engaged audiences on YouTube (based on each audience’s view rate and identified 31 YouTube advertising “affinity audiences” in 1,000 campaigns. identified the YouTube audience as its most engaged. Sixteen states have cooking enthusiasts that more heavily engage with YouTube videos and ads.