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How Earned Media Will Impact 2020 Elections

Critical Mention

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. Priscilla is the marketing coordinator for Critical Mention.

Why Earned Media is More Important Than Ever

Critical Mention

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Therefore, the frontrunner of news dissemination is television broadcast coverage. .

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Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Priscilla is the marketing coordinator for Critical Mention.

4 Skills All PR Pros Should Have

Critical Mention

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association. Priscilla is the marketing coordinator for Critical Mention.

Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. Of course, it highlights that YouTube is better – it is written for them. So I agree iTV advertising isn’t as great as it has been in its heyday back in the 1980s.

Why and how to use IGTV for content marketing

PR Daily

IGTV incorporates familiar elements of traditional television, hence the name. As with YouTube, IGTV allows users to upload videos to their own “channel,” where viewers can watch, “like,” comment, and even send videos directly to friends. In short, it gives users one more reason to stick around Instagram, instead of hopping to another social media platform, such as YouTube, to satisfy their hunger for binge-worthy video content.

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online. According to marketing insights delivered at AdExchanger’s Industry Preview, Gen Z can be characterized in a few specific ways.

AT&T unveils ‘influencer' marketing hub

PR Daily

The concept of “influencer" marketing is taking off. Not everyone is susceptible to television advertising, so more marketers are using influential social media users as a way to tap into the talents (and ever-growing loyal audiences) of YouTube , Snapchat , Instagram and Vine stars. It’s a scripted series called "Snapper Hero"—also produced with Fullscreen—that will star an entirely separate set of influential YouTube users.

9 Content Snacks from the Story of Content Marketing

Sword and the Script

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. John Deere, for example, started its long running brand magazine — an early and unlikely example of content marketing — called The Furrow in the 1800s.

Why and how to use IGTV for content marketing

PR Daily

RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ]. IGTV incorporates familiar elements of traditional television, hence the name. As with YouTube, IGTV allows users to upload videos to their own “channel,” where viewers can watch, “like,” comment, and even send videos directly to friends. The most significant difference between IGTV and YouTube? Best practices for IGTV content marketing.

Snapchat entices pharmaceutical marketers with its ‘friendlier’ platform

PR Daily

As the social media app aims to grab lucrative drug advertising partnerships, it says users are more open to having intimate health conversations. Snap has not confirmed its advertising aim to reporters, but in February, Snap’s team presented advertising opportunities to drug marketing executives at the DigiPharma Connect Conference. Snapchat has also added a pharmaceutical and health care content section within its advertising policies.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Influence marketing—a methodical plan to build relationships with trusted online personalities and experts who become advocates for your content—is real, and it’s important.

Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted. The primary impact on marketers boils down to an ever-increased focus on ensuring all traditional awareness efforts funnel into some form of e-commerce.

Video Content Trends for Media and PR Professionals

Cision

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Who are the major YouTube influencers in your sector or specialty? The two highest-volume YouTube videos have a combined approximately 100 million views.

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3 diversity lessons from Ancestry’s recent ad backlash

PR Daily

In doing so, historians and advertising industry insiders say, the ad campaign illuminates a set of very modern, ongoing American problems with race. Late Thursday, Ancestry pulled the ad from its YouTube channel, scuttled a TV airing schedule and late Friday offered more information about the thought processes behind the ad. Wired reported : In a statement to WIRED, Ancestry said it had removed the video from YouTube and was in the process of pulling it from television.

DIY or Pro Video: Which One is Best for Your Brand?

Polaris

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. I asked Tom Symes, senior vice president of video at Fifth Story , a Toronto-based company specializing in content marketing, to provide some ammunition to counter the do-it-yourself argument. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. Content Marketin

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes. Online Marketing Made Easy.

How to Pitch Social Influencers

Cision

They are moving to YouTube and Instagram. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Great, but the market they are trying to reach prefers to view that content on their phone or tablet – not TV.

Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming. Are advertisers interested? Is social set to dethrone television and platforms like Netflix in the coming years?

What happens to PR if Twitter folds?

PR Daily

Every other platform handles advertising better than Twitter. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s no fight left in their users. PR agencies are doing an amazing job engaging on Instagram and Facebook , but marketers should focus on Snapchat and YouTube stars, as well. Reports of Twitter’s imminent demise have been greatly exaggerated—but what if they’re not?

Facebook deemed most trusted channel for branded content

PR Daily

average score), followed by email and television (5.3 Advertising effectiveness on new customers. Television and print media advertising remain the most effective channels for engaging new customers: Some 57 percent of respondents say they have tried a new product or service as a result of an ad campaign on TV, and 38 percent say they have done so because of a print campaign.

How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time)

Stern + Associates

In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. I’m referring to the seemingly endless series of television commercials for prescription medications, mainly for the treatment of chronic diseases.

5 Challenges to Effective Communication

Cision

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. 1 television program on TV (“The Big Bang Theory”) averages 8.8 Best Practices Featured content marketing

Kidfluencers

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Do you remember doing ‘connect the dots’ as a kid? Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors. ” Although influencer marketing has been around for ages with celebrities (movie stars, TV personalities, famous athletes, etc.) billion views on his YouTube channel Ryan Toy Review.

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. .

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Why Brands Need to Get Emotional

Cision

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. television networks have created in 30 years.

Facebook pumps up video offerings with auto-play sound and TV app

PR Daily

Facing pressure from marketers uploading video content on its platform, Facebook recently added features that it hopes will make the medium “more engaging and more flexible” on the social platform. Finally, Facebook has followed competitor YouTube by offering a Facebook Video app for TV. PR and marketing pros will probably see a continued focus on video content from Facebook, as well. Facebook is big on video—and the ad revenues that come with it.

Can PR pros capitalize on the podcasting craze?

PR Daily

At 60,000 and growing, there are sure to be quite a few podcasts that are just right for your client, and it’s easier to book your client on a top-rated podcast than on a top-rated network television show. Search iTunes for “direct response marketing” and Kevin shows up front and center. Advertising on podcasts also a good option. According to Statista.com , radio advertising totaled around $17 billion in 2016. Again, your advertising dollar does more with less.

The Implications of the Growth of Social News

Cision

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

3 keys to reaching black millennials

PR Daily

When targeting a group as large and as varied as millennials, it can be tough for marketers to rely on a single approach. For marketing pros who seek to tap into this ethnically diverse and complex audience, Nielsen’s latest report “ Young, connected and black ” suggests examining one niche in particular: African-American millennials. Take marketing risks. Should that dare marketers to be more adventurous with how and where they distribute their online content?

Twitter and Snapchat embrace video content with partnerships and ads

PR Daily

Twitter is pulling out all the stops for video in a bid to court marketers and increase its attractiveness to users. Based on early reactions, the move is a smart business decision for the platform, which has been struggling to keep up with competitors Facebook, YouTube and Instagram. Efforts to bulk up its streaming offerings have begun to pay off, and video has contributed more than half of advertising revenue for two quarters running. Advertisers spent $13 billion.

Instagram worth $100B—thanks to users spending more time on it

PR Daily

that nearly half of teenagers in the United States are flocking to social media platforms other than Facebook, including Instagram, Snapchat and YouTube. Instagram is also bringing in large amounts of advertising revenue. the addition of Instagram television, or IGTV, last week as an attempt to catalyze future growth. Irish Times reported : The reason Instagram wants to be more like Google-owned YouTube boils down to this: one billion users is not enough.

Snap’s original videos aim to hook viewers without a time commitment

PR Daily

Reuters reported : The serialized shows will have new episodes daily, and include a documentary series called “Growing Up is a Drag,” about the coming-of-age of teenage drag stars, produced by Bunim/Murray, the production company behind the hit reality television show “Keeping Up with the Kardashians.”. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. Both Instagram and YouTube.

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How can you rebuild a damaged reputation?

PR Daily

In 2011, a woman sued the chain, claiming unfair business and advertising practices. When the junk-bond market collapsed, so did the S&Ls. You also should to think about how you will use video channels like YouTube, as well ast traditional media outlets like broadcast television and newspapers. There’s no quick fix to restoring a damaged public image. If you want to regain consumer trust, you had better be prepared for long hours and slow gains.

Why Brands Need to Get Emotional

Beyond PR

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market. The ad itself has been viewed more than 63 million times on YouTube.

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business.

Report: Insights into LGBTQ consumers and their messaging preferences

PR Daily

Many marketers and PR pros are preparing for brand activations ahead of National Pride Month to engage LGBTQ consumers. A new study from YouGov reveals that LGBTQ people are less likely to be found watching primetime television but are highly likely to consume online magazines. These audiences are also big fans of streaming platforms such as Hulu and YouTube. One venue that advertisers and communicators should heavily consider for LGBTQ activations is mass transit.

It's About a <<Fiji Water>> Girl

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. Check out Mindful Marketing Ads and Vote your Mind!

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How can you rebuild a damaged reputation?

PR Daily

In 2011, a woman sued the chain, claiming unfair business and advertising practices. When the junk-bond market collapsed, so did the S&Ls. You also should to think about how you will use video channels like YouTube, as well ast traditional media outlets like broadcast television and newspapers. “Which office do I go to get my reputation back?”.