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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society.

Radio 71

Behind the Headlines with Phil Andrews

Cision

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. I believe there are large gaps in the industry, as we are largely missing the perspectives of the minority community because of their small percentage in the PR and Communications industry.

Radio 211

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. PR helps small businesses build brand awareness and credibility.

How to write alluring content for online audiences

PR Daily

it’s been called the best tagline in history: “It took Dan Wieden of Wieden + Kennedy just 20 minutes to come up with the phrase, certainly an act of advertising genius. in the Global Business & Economics Review conducted by Boston University found that “There appears to be a general lack of a strategic framework for thinking about communities, as most firms in the study were not monitoring, integrating and leveraging social media adequately.”

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision.

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. If a campaign doesn’t work you still have a billion-dollar business, right? How do you grow a business in that position?

B2C 72

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. It’s the small business on the corner that now has access to the same sophisticated tools only the big guys used to, and now they can get their voice out and reach more customers, create jobs and become a hub in their local community.

Viral 57

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. It’s the small business on the corner that now has access to the same sophisticated tools only the big guys used to, and now they can get their voice out and reach more customers, create jobs and become a hub in their local community.

Viral 40

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

When students got to express who they were and what mattered to them, they organized more social events, started more businesses, and even challenged some established ways of doing things on campus. It’s the small business on the corner that now has access to the same sophisticated tools only the big guys used to, and now they can get their voice out and reach more customers, create jobs and become a hub in their local community.

Viral 40

Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. Jacobson is the Director of Public Relations at Retrevo.com and the author of 42 Rules of Social Media for Small Business. Simply drive your iPad to your local "iPad smudge station," usually found at gas stations and car washes. Jennifer Jacobson knows no fear. Or at least, her Twitter avatar leads us to believe that’s the case.