Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Podcasts have been on a winning streak for some time now, as data from Edison Research suggests.

Tools 60

Tools Pinterest Marketing Media 60

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could be used for customer service, sure, but how about journalism? Then, it shows up in the print issue the next morning?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Print Local 120

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. As it is on the web, our paths have crisscrossed occasionally over the years. Yet, Erik’s perspective isn’t only limited to journalism. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things.

Advertising 235

Advertising Advertising Brand Branding 235

Flatiron Communications

MAY 7, 2015

Of all the tools and channels marketing communications pros now have at their disposal for engaging audiences — from email to native advertising, and from sponsored content to earned media — it is the last one that has long defined the PR profession. Earned media (i.e., ” And there’s the rub.

Video 28

Video Print Television Journalism 28

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. PR Resource: Journalism vs PR To spin or not to spin. How long should a media kit be?

Media 52

Media Wikipedia Product Launch Journalism 52

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? Meet the Media: Philip Nussel, Web Editor at Automotive News.

Meeting 65

Meeting Automotive Engineering Media 65

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Ted Coiné – @tedcoine. Coach and author on #SocialCEO. CMO of Meddle.it. pic.twitter.com/D12Q53HHZf. —

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. One of the more interesting aspects of the programs transition for me has been the advertising model. This Morning with Gordon Deal. (~30

Radio 60

Radio Content Marketing Education Marketing 60

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. A show about communicating with clients, prospects and employees – in person, in print and online. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. But shouldn’t advertising be aiming at this as well? Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52