Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. If the image is to go into print, it needs to be at least 1MB.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and.

Automotive 77

Automotive Media Report Print 77

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. And the conclusion of his interview, Aldous Huxley’s interview was, all you need now is money and a candidate who can be coached to look sincere.

Policies 60

Policies Industry Newspapers Interviews 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

Marketing 60

Marketing Privacy Big Data Technology 60

Maxim Behar

MARCH 11, 2021

We discussed this project quite often with my unforgettable friend and mentor late Dimi Panitsa, who at the time often dropped over for dinner to our small apartment downtown Sofia.Dimi had a sharp nose for everything related to journalism and encouraged me in moderation as he thought that I won’t tackle the project marketwise.

Newspapers 52

Newspapers Hotels Media Advertising 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR.

Government 103

Government Print Education Ethics 103

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful.

Strategy 52

Strategy Interviews Energy Pitching 52

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 46

Financial Banking Content Marketing Writing 46

Mindful Marketing

SEPTEMBER 11, 2015

2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal. At fama PR we are all generalists and split the responsibilities of each account depending on client needs. (2) Explain what makes fama PR different and how do you attract employees? We take great pride in being recognized as one of Boston’s best places to work.

Marketing 50

Marketing Wireless Software Journalism 50

PR Conversations

JULY 4, 2016

I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. I don’t really like buying digital prints of old texts as I prefer owing the original.

Advertising 40

Advertising Advertising Print Course 40

PR Conversations

JULY 4, 2016

I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. I don’t really like buying digital prints of old texts as I prefer owing the original.

Resources 40

Resources Advertising Advertising Course 40

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 4) October 22, 2014: Gorkana. 5) March 23, 2015: Viralheat.

Technology 12

Technology Company Software Marketing 12

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Advertising was extremely expensive.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

MARCH 20, 2018

See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. We are always looking for good people to interview about.

Industry 71

Industry Marketing Enterprise Mobile 71

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company.

B2B 52

B2B Communications Media Course 52

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. The post AirPR Interview Series: Jon Gelberg, Inc. How have you seen it evolve?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. One of the more interesting aspects of the programs transition for me has been the advertising model. This Morning with Gordon Deal. (~30

Radio 60

Radio Content Marketing Education Marketing 60

MaccaPR

JULY 27, 2016

This at a time when the average tenure of a CMO has dropped to barely 44 months (according to the Wall Street Journal ) and the average length of an agency/client relationship has plummeted to fewer than 3 years, according to Bedford Group research. Why does the Lumberjacked Lumbersexuals campaign work so well?

Marketing 48

Marketing Video Consumer Agency 48

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. Journalism is more cerebral than people believe,” he told PRsay via phone from Washington, D.C. Well, that’s not good.

Journalism 119

Journalism Conference Internal International 119

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Closer to home, the face (and facial hair) of Authenticity Politics Jeremy Corbyn is rewriting the rulebook by shunning headline interviews on Today and Marr in favour of ragtag rallies and vegetable shows. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 112

Local Report Newspapers Government 112

Wadds Inc.

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 59

Local Report Newspapers Government 59

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. My degree and early work was in broadcast journalism. But shouldn’t advertising be aiming at this as well? Somewhere along the line, we put a firewall between traditional PR and traditional advertising. Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60