5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

NOVEMBER 6, 2015

Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? How-to or DIY videos come in second place with 8,332 views. Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. In these cases, a reader, reporter, analyst, prospect, or customer that’s looking for something can’t find what they need. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg.

Study 138

Study Media Relations Media Measurement 138

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 162

Publicity Social Media Television Measurement 162

Cision

JUNE 2, 2016

Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. For example, if you’re pitching a morning television reporter, cater to her behavior and start your day when she starts hers, likely before the sun comes up.

Data 120

Data Conference Measurement Pitching 120

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 49

Brand Branding YouTube Survey 49

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. We have no slogan and no advertising strategy. There is a terrible one.

Tourism 52

Tourism Hotels Brand Branding 52

Beyond PR

JUNE 30, 2016

But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations. Download our Quick & Easy Guide to Sharing Your Press Release with the World and learn how to prepare and distribute press releases that will grab the media’s attention.

Radio 69

Radio Newspapers Print Media 69

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences.

Mobile 52

Mobile Media Newspapers Local 52

MaccaPR

JUNE 1, 2016

So how can brands take advantage of the “news content revolution” in a strategic way? To answer this question, I turned to Rick Kupchella, who first came to the Twin Cities as a reporter and then anchor at KARE-TV. I worked at KARE 11 for over 20 years as a reporter and anchor. Those will be the ones that win.".

Brand 48

Brand Branding Storytelling Healthcare 48

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 40

Mobile Media Newspapers Local 40

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. I think that most public relations practitioners do what they know how to do. Others have used the theory in practice, but I regret that more have not used it.

Reputation 52

Reputation Social Media Internal International 52

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. With press releases, think who-what-when-where-how.

Writing 64

Writing Company How To Apparel 64

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. The far more casual dress code generally used to be the business card of the advertising industry.

Print 64

Print Social Media Web Television 64

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 64

Publicity Small Business Advertising Advertising 64

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. How does that work?

Marketing 63

Marketing Pitching Corporate Tools 63

Bad Pitch Blog

APRIL 2, 2006

PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" Entertainment Television, The Learning Channel and The Weather Channel. A business reporter sent the pitch to my attention in the first place. No commenting.

Television 40

Television Advertising Advertising Corporate 40

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. The Washington Post is expanding its investigative reporting team. It’s a question of figuring out what the story is.

Journalism 108

Journalism Conference Internal International 108

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Given its worldwide reputation for medical research and education, responding to each reporters’ requests would be overwhelming.

How To 48

How To Media Print Real Estate 48

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. They paid to control what they wanted to say, when they wanted to say it, where they wanted to say it and how they wanted to say it. Advertising can’t do that. How often does CNN broadcast news stories about CNN? Today people want truth and authenticity.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Maxim Behar

MARCH 11, 2021

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. According to a Travel news report, approximately 3,000 Bulgarian citizens have visited Zanzibar in the past few months.

Tourism 52

Tourism Government Hotels Travel 52

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Transatlantic television became possible. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Facebook will be used more as a mass marketing tool, like a television station. 11: Kevin Hartman of LTPR.

Social Media 90

Social Media Marketing Media Creativity 90

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?”

Report 225

Report Media Advertising Advertising 225

Flatiron Communications

JANUARY 15, 2016

Didn’t PewDie Pie of Maker Studios fame just land how own YouTube network ? And didn’t the uber-talented Jimmy Fallon ascend to his perch atop late night television in part because of his social media acumen? advertising). How to safely unleash/harness a brand’s devoted followers for content creation and sharing.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28