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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism. Want more insights on the effect of social media on journalism?

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. In 2008, about 114,000 newsroom employees – reporters, editors, photographers and videographers – worked in five industries that produce news: newspaper , radio , broadcast television , cable and “other information services” (the best match for digital-native news publishers). Facebook has also made moves to support journalism.

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Four Earned Media KPIs to Track

Critical Mention

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising.

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The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

13 stories about the future of news

Stephen Waddington

Television news and online sources have seen significant upticks against a trend of decline. Facebook and other social media groups are now used on average by around a third (31%) for local news and information, putting further pressure on publishers and their business models. Local news on life support The COVID-19 disruption is likely to hit local news providers hardest, given their continuing dependence on both print and digital advertising.

How to launch experiential campaigns on Twitch and TikTok

PR Daily

Step aside, Facebook, Instagram and Snapchat. However, what’s challenging for marketers is that Gen Z doesn’t buy into traditional advertising methods on television and radio. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

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6 Research-Based Insights About Viral Content

Cision

We have three to five distinct peer groups on Facebook (plus oftentimes our mom), and we consider how the content that we post will be received by the people we are connected with online. Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. Also, you should probably share this post on Facebook. Journal Of Marketing Research (JMR) , 49 (2), 192-205.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. However, the variation in the advertising scores was only 4 points over the nine months.

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Digital Video Or Die

Flatiron Communications

Of all the tools and channels marketing communications pros now have at their disposal for engaging audiences — from email to native advertising, and from sponsored content to earned media — it is the last one that has long defined the PR profession. Nobody under the age of 30 has a television in their apartment and they’re all watching stuff online…Hillary Clinton announced her campaign in an online video.

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The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

Earned media coverage wins over a paid advertisement—even if the headlines are due to an accident. We’re saying this is a Super Bowl-sized television series. The Wall Street Journal reported : Other brands have found themselves unexpectedly in prominent media venues before—and struggled to make much of the opportunity. The next afternoon, the brand posted a photo on Facebook of a bottle facing a mirror with the caption, “Reflecting on our cameo.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information.

How can you rebuild a damaged reputation?

PR Daily

In 2011, a woman sued the chain, claiming unfair business and advertising practices. Taco Bell bought full-page ad in USA Today , The Wall Street Journal , The New York Times and other newspapers with the message: “Thank You for Suing Us. The plan also has to touch every media channel available to you, with specific plans for Twitter, Facebook and LinkedIn. There’s no quick fix to restoring a damaged public image.

Behind the Headlines With David Landis

Cision

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. While journalism continues to shrink, PR will continue to grow. My favorite social media platform is…Facebook. Your PR campaign won’t be successful if you’re only focused on one thing.

Media relations is thriving

Stephen Waddington

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible.

Changing the PR Channel

David PR Group

As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS.

PR's responsibility to the public

PR Daily

There’s hardly an online news outlet that hasn’t taken steps to offer native advertising. co-published with the Columbia Journalism Review ) found that PR was filling in the news gap left by the shrinking ranks of journalists, and noted: The dangers are clear. According to June Deery in the 2012 book " Consuming Reality ," between 50 and 90 percent of the news stories in newspapers or on television originate entirely or in part from a PR agency.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

And thank you Aaron for that fascinating insight into how social media has changed journalism. Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook.

How can you rebuild a damaged reputation?

PR Daily

In 2011, a woman sued the chain, claiming unfair business and advertising practices. Taco Bell bought full-page ad in USA Today , The Wall Street Journal , The New York Times and other newspapers with the message: “Thank You for Suing Us. The plan also has to touch every media channel available to you, with specific plans for Twitter, Facebook and LinkedIn. “Which office do I go to get my reputation back?”.

PR’s House Of Media Cards

Flatiron Communications

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3

PR’s House Of Media Cards

Flatiron Communications

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. The idea of Facebook coming in as an editor or arbiter of news is not what people want. Platforms facilitate this spread as Facebook has 2 billion people.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Facebook Marketing All in One for Dummies” co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies — so you can successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) The Brand Advantage Journalism Podcast.

Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay

PR Daily

Good morning, PR pros: On Wednesday, The New York Times’ stock fell as the publisher announced that its digital advertising revenue was set to drop. The Wall Street Journal reported : The warning comes as the New York Times reported second-quarter net income of $25.2 million, driven by gains in subscription revenue as well as growth in advertising revenue and revenue from the television series “The Weekly” and growth from commercial printing operations.

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Content Marketing Is So Last Year

Flatiron Communications

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. “In posts on her Facebook and new Instagram pages, the London-born singer, 27, confirmed her long-awaited album would be released on November 20 along with the cover art.” advertising).