Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. A PR expert opens a newspaper and reads a bad story about a client. Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. A reset on advertising spend.

Marketing 188

Marketing Content Marketing Data Social Media 188

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

JUNE 19, 2022

Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. It has given rise to so-called ghost newspapers produced by groups such as Newsquest and Reach. The audience for regional news has shifted to social media, notably Facebook.

Local 112

Local Report Newspapers Government 112

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Facebook took down 1.3 It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128

Wadds Inc.

JUNE 19, 2022

Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. It has given rise to so-called ghost newspapers produced by groups such as Newsquest and Reach. The audience for regional news has shifted to social media, notably Facebook.

Local 59

Local Report Newspapers Government 59

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52