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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Rallying around small business.

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How to Leverage Emotions to Boost Digital PR

Cision

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. India accounts for more than 50% of total selfie deaths in the world. Humanize Your Brand.

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PR Isn’t Just for Big Businesses?

Victorious PR

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Community relations.

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What to Pitch in October

PR for Anyone

Employee Ownership Month. National Women’s Small Business Month. what you can pitch your local media for the month of October. Church Safety and Security Month. Co-op Month. Down Syndrome Awareness Month. Dyslexia Awareness Month. Eat Better, Eat Together Month. Emotional Intelligence Awareness Month. Transcript.

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

Many PR students minor in related fields like marketing or advertising. Others minor in business management with an eye toward moving up in an organization or data management to bolster their analytical skills. Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services. 4 Ormont Blumberg, P. 2021, August 11). 2021, August 11).