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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Representing the public that we serve 4.

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PR history – prospecting for archival gold

PR Conversations

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M. Using an archive. Hill’s archives along with others.

Ethics 75
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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. shared her perspective on native advertising in a recent podcast recording. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Overlapping skill sets.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 92
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PR history – prospecting for archival gold

PR Conversations

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M. Using an archive. Hill’s archives along with others.

Ethics 40
article thumbnail

PR history – prospecting for archival gold

PR Conversations

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M. Using an archive. Hill’s archives along with others.

Ethics 40