Shift Communications

MARCH 3, 2015

Similarly, old school CMOs started to get nervous when the CRM/marketing automation/social crowd started to bring more data into the mix and invalidate things like mass advertising campaigns as essential. The post Are PR and Marketing Entering the Moneyball II Era? Derek Lyons. Photo Credit: IMDB.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

MARCH 12, 2018

First, in any reputable SEO tool, we’ll find a list of searches by month for our brand and many variations on it: We keep a monthly log of branded non-negative searches broadly from SEO tools, to judge how effective we are at reaching the overall audience, whether or not they click on any search results.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

NOVEMBER 20, 2017

Using tools like Facebook’s Crowdtangle social monitoring platform, we digested over a million tweets. Marketing and advertising. Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Are users taking advantage of the new character lengths? Consumer technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. The solution to this quandary is the owned audience.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 3, 2016

Media Lab and Deloitte launched the joint project Data USA. That doesn’t even factor in new tool debuts, anything out of Google, Medium’s recent business model change, etc…. Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Instagram started filtering content just like Twitter not that long before.

Technology 60

Technology Marketing eBook Training 60

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? Digital growth has put PR front and center.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 2, 2015

The ability to show our PR efforts are working. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Tapping into new sources of data via all sorts of tools has expanded the way we report for our clients. Senior Marketing Analyst.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JANUARY 5, 2015

For brands with some advertising budget, the paid media world offers more choices and power than ever before. Advertising systems can now focus on behaviors, such as being able to display an ad only when a TV show is currently on the air, or on a specific brand of mobile device. The bar for quality will only continue to go up.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Advertising and public relations share a common goal: more attention. Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately. What if your victories lasted longer? Christopher S.

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Advertising Advertising Publicity Infographics 60