Advertising Crisis Communications Social Media Viral 
Newsfile
FEBRUARY 28, 2024
Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?
Sword and the Script
APRIL 2, 2024
Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Reddit data.
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PRSay
OCTOBER 25, 2017
” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.
ImPRessions - Crenshaw Communications
MAY 15, 2018
When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. In the wake of so many controversies, its communications has been slow and reactive. As of this post, it has reclaimed $134B in lost market value.
Prohibition
JULY 10, 2019
Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.
Prohibition
JANUARY 14, 2022
A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. Team roles and responsibilities need to be clear if your crisis communication plan is going to work.
Waxing UnLyrical
OCTOBER 17, 2011
After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Lead story in mainstream news.
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