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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

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The Influencer Marketing Measurement Enigma

PRSay

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. It’s unlikely that any amount of paid advertising would have built the same value for the brand. How Soulmates.ai Photo credit: parradee ]

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. Because your customers and prospective customers get a vote.

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery. Take some chances.

Media 199
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Why You Should Utilise Video Content as Part of Your PR Strategy

Prohibition

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62
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PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. The advertiser “retargets” everyone that showed initial interest. 1) What is Cision Impact?

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Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. The issue lies in the inability of PR to achieve its value. What we do 5.