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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Brands are shifting focus to “Association” rather than “Advertising”. Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” Just ask Qualcomm Wireless Reach.

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.


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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. His first client came in 2002.

Yahoo chief: ‘It’s poetic to be joining forces with AOL and Verizon’

PR Daily

Verizon expects the deal to close in the first quarter of next year, with Yahoo continuing to "offering and improving its own products and services for users, advertisers, developers and partners" in the meantime. The] transaction will create a new rival in mobile media technology reaching over 1B users with an unrivaled roster of the world’s most beloved brands. Mayer wasn’t the only executive to paint a rosy picture with corporate lingo.

How PR pros should put data and tech to work

PR Daily

Technology, data, and the desire for validated insights are changing our roles as public relations professionals and the organizations for which we work. We begin with a review of public relations technology, data, and insights and a discussion of the forces driving these trends.

Data 146

Your audience with the public

Stephen Waddington

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. Instead technology is used to enable practitioners to work smarter and offer new services.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Launching the Wireless ATH-M50xBT Headphones, lotus823 and Audio-Technica. Social Media customer support, Dell Technologies. Pork Rind Appreciation Day, RMD Advertising and Rudolph Foods. Alizila” —Alibaba Group’s Corporate News Hub and Go-to Resource for China Market Insights, Alibaba Group. Saint-Gobain HQ Occupant Comfort Study Results Campaign, Brownstein Group and Saint-Gobain Corporation. Check out the work that wowed our judges.