Paid Media Woes Create Ripe Opportunity for Earned Media
Cision
SEPTEMBER 28, 2017
This has resulted in it receiving a backseat to paid media in most corporate budgets. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. The result was an all-boats-rise in the advertising market. Far from it.
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