How important is YouTube for brand marketing in 2020?

PR Daily

Will your message be able to stand out in a saturated content environment? Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. Is YouTube too saturated to start a channel in 2020?

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We've scoured studies from such brands as Content Marketing Institute , Hubspot , and Salesforce -- all leaders in content marketing trends -- with the goal of showing you the very best advice to boost your strategy.

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Why and how to use IGTV for content marketing

PR Daily

According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. For example, it automatically starts playing content as soon as you open the app, and you can bounce from channel to channel to see what your favorite creators have posted. As with YouTube, IGTV allows users to upload videos to their own “channel,” where viewers can watch, “like,” comment, and even send videos directly to friends.

11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. YouTube launches audio ads.

Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy. YouTube/Vimeo videos.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Affirming his long-stated belief that privacy is a fundamental human right, and not a branding exercise, Cook reinforces Apple’s commitment to its users above its advertising partners. Cook shared: “We’re not against digital advertising. Also: U.S.

9 Content Snacks from the Story of Content Marketing

Sword and the Script

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. Marriott espouses a “publish or perish” philosophy to marketing and has resourced a production team to produce short movies.

What’s hindering your content marketing efforts?

PR Daily

How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Content Marketing and the Battle for Attention. Why are marketers creating content?

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 It went through layers of approval & was put on a content calendar for today. Online advertising has fallen, too, despite the gains in digital readers.

4 content marketing lessons from Caterpillar

PR Daily

When you think of cutting-edge marketing companies—brands such as Coca-Cola that consistently dominate the advertising world—there’s a good chance your mind doesn’t immediately jump to Caterpillar. Believe it or not, Caterpillar’s marketing department is experiencing a bit of a renaissance thanks to one of its most recent campaigns, which includes a group of YouTube videos demonstrating the quality of their products in a series called “Built For It.”.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

As communicators across roles and organizations scramble to create and distribute timely content in response to the pandemic, Google’s effort can serve as a reminder that repurposed content can also help fill your revised editorial calendars and feed the content monster.

Avoid these 11 content marketing mishaps

PR Daily

If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. You could develop content to entertain and never sell, but what if people really. When editing, you're too focused on optimizing content.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more. YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube.

Why and how to use IGTV for content marketing

PR Daily

According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ]. For example, it automatically starts playing content as soon as you open the app, and you can bounce from channel to channel to see what your favorite creators have posted. The most significant difference between IGTV and YouTube?

Understanding the Value of Social Influencers

Critical Mention

Intentional Content. Social influencers stay on top of emerging social trends and come up with unique ways to create relevant content for their followers. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Virgin Media admitted that one of its marketing data bases was “incorrectly configured,” exposing 900,000 customers’ names, emails, phone numbers and home addresses. YouTube demonetizes ‘Coronavirus’ content.

How Earned Media Will Impact 2020 Elections

Critical Mention

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Social media is so potent, there’s controversy as to how social media sites should regulate content and ads.

Top 7 Communication Resources

Critical Mention

The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings.

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout.

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Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

YouTube donates money to fight inequality. YouTube committed $1 million to “efforts to address social injustice”: We stand in solidarity against racism and violence. — YouTube (@YouTube) May 30, 2020.

Native Ads & Video: 6 Ways to Leverage Content Marketing’s Future

Cision

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. People view, connect and engage with native ads much more easily than branded content. YouTube? What does that mean for your content marketing efforts?

Are You Fully Promoting your Brand?

Critical Mention

Advertise Strategically. However, face-to-face networking can open the door to opportunities like business collaborations and affiliate marketing. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level.

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The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. People prefer video to other forms of content. Why YouTube?

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Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. Content Marketing Effectiveness.

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Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. More recently, fake news has laid the groundwork for a new-found trust in advertising.

PR Trends to be Aware of for 2021

Critical Mention

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. That’s part of the reason that advertising spend on online video is up 114% since 2014. . Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

How to use TikTok in your content strategy and prove ROI

PR Daily

Brands began experimenting with TikTok in 2019 to connect with Gen Zers and millennial consumers who are less likely to respond to Facebook posts, YouTube videos and other platforms that have become essential elements of communication between companies and consumers.

How to Use eBooks to Grow Your Authority

ReimaginePR

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Think about it, if you give away something of premium value (in this case, an ebook), you’ll get something extremely valuable in return, like an email address and the new subscriber’s expressed permission to market to them. It ultimately boils down to your marketing objective.

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Why Earned Media is More Important Than Ever

Critical Mention

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Priscilla is the marketing coordinator for Critical Mention.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise.

Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising.

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

Create Quality Social Media Content. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis. Personalize Your Marketing Efforts. Priscilla is the marketing coordinator for Critical Mention.

The top content-marketing trends of 2016

PR Daily

If you’re still in planning mode for 2016, chances are content marketing is a big part of the conversations you’re having. As you move through the planning process, it’ll be good to come in equipped with the latest tips, trends and priorities for content marketing. Sure, these aren’t new concepts, but the way we approach each of these digital marketing elements has evolved and grown. Where should you be spending your digital marketing dollars?

6 pros and cons of using YouTube for marketing

PR Daily

The future of content marketing is video. YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Consider these pros and cons that can help you decide if the platform is right for you: The pros of YouTube marketing. That means you must deliver clickable and shareable content. The cons of YouTube marketing.

4 Skills All PR Pros Should Have

Critical Mention

Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association. For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. Priscilla is the marketing coordinator for Critical Mention.

Public Relations Holiday-Checklist

Critical Mention

Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile.

Localization Emerges as Key Marketing & PR Strategy this Holiday Season

Glean.info Blog

Marketers clearly face unprecedented challenges this holiday season. A Very Different Season for PR & Marketing. Whatever the case, this holiday season will be very different for marketers. Image by Free-Photos from Pixabay.

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3 social media trends to watch in 2021

PR Daily

Digital marketers hardly have had time to relax, though, as they started the year much like how they experienced 2020—on their toes, ready to switch their entire online strategy in reaction to the most recent, unexpected global event. This trend applies to both organic and paid content.