Remove Advertising Remove Content Marketing Remove Small Business Remove Storytelling
article thumbnail

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content.

article thumbnail

How to Leverage Emotions to Boost Digital PR

Cision

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. As a PR pro, you must have heard a thousand times about emotional storytelling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. A: Our biggest challenge is that we’re really a small business trying to do big things.

article thumbnail

Top 100 Sites for Marketers

Cision

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Marketing Land.

article thumbnail

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. That’s a heck of a lot of people using YouTube to find content that’s educational or entertaining. And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube.

Video 120
article thumbnail

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Each episode brings you actionable tactics and strategies you can implement today for real business results. Content Inc.

article thumbnail

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 166