MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 2.

B2B 144

B2B Study Blogging Marketing 144

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Brand 52

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. So, you’ll also need to judge the quality of the writing itself.

Analysis 90

Analysis SEO Guidelines Google 90

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. That doesn’t work anymore – and will work less and less going forward. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image.

SEO 68

SEO Writing Engineering Product Launch 68

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. It also increases your SEO and search rankings, which brings those prospects directly to you. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 167

Technology Publicity Software Pitching 167

Shift Communications

SEPTEMBER 17, 2014

Content creation can be one of the hardest things to plan when you first begin blogging. It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. You can no longer stuff your blog content with keywords and phrases and magically watch your website fly to the top of Google’s rankings.

Blogging 161

Blogging How To SEO Analytics 161

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. You only get this by writing. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Advertising is a distant third.

Survey 94

Survey Industry Leadership Study 94

Critical Mention

NOVEMBER 26, 2018

Staying ahead of the game in a hyper-competitive market is vital to your company’s success. Your competitors are most likely already using influencers in their marketing strategy. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Jack of all trades. Additional duties.

Communications 119

Communications Crisis Internal International 119

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. Be smart about it.

Study 137

Study Media Relations Media Measurement 137

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. SCHEDULE A DEMO.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

SEPTEMBER 19, 2017

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 61

Marketing SEO Pharmaceuticals Google 61

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. It’s a multi-department goal.”.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily. Lacks relevance.

Survey 60

Survey Content Marketing Report Corporate 60

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Advertising makes stories up and shares them.” The truth, the whole truth and nothing but the truth.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

JUNE 25, 2016

Whether in sales or marketing the moments we have to capture and hold the attention of a customer are short at best. SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. Also see: In Content Marketing, Marketers Might be Losing Their Way.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? What is Native Advertising? –

Content Marketing 60

Content Marketing B2B Web Small Business 60

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 118

Content Marketing B2B Marketing eBook 118

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. We are after all forever students of marketing. Those categories are: Content marketing statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. Chloe also teaches business writing at Revieweal , academic portal.

Case Study 80

Case Study Social Media Survey Video 80

The Proactive Report

JUNE 29, 2015

More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.

Google 100

Google Training Engineering Web 100

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45