Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. What is the structure of the live event?

Video 89

Video Strategy Marketing Instagram 89

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. Video marketing and PR: How are they intertwined?

Video 88

Video Publicity Marketing Analytics 88

Prohibition

SEPTEMBER 15, 2021

After testing the feature, Instagram has now followed through with its new advertising feature. On the Instagram Shop page, marketers can now include promoted posts to advertise set products and discounts. This offers users a new way of advertising through the platform and will be another tool to utilise to showcase products.

Social Media 62

Social Media Trends Marketing Media 62

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Polaris

DECEMBER 6, 2014

They don’t have nearly as much time to enjoy one of my top guilty pleasures: marketing podcasts. It’s easy to do with all the good marketing podcasts available these days. It’s easy to do with all the good marketing podcasts available these days. 2: Content Marketing: This Old Marketing Podcast.

Marketing 147

Marketing Content Marketing Social Media Film 147

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

DECEMBER 20, 2017

For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?” Payson even created an app to give users updates on the oil and gas market and help calculate investments.

Industry 222

Industry How To Insurance Insurance 222

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. It shows no signs of slowing.

Video 120

Video YouTube Mobile Advertising 120

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. But, as that great marketing communicator Bob Dylan sang, “things have changed.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Stephen Waddington

OCTOBER 21, 2019

A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing. FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. According to MarketsandMarkets the global influencer market is currently estimated at £4.5

Government 60

Government Publicity Marketing Advertising 60

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Didn’t PewDie Pie of Maker Studios fame just land how own YouTube network ?

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Want to learn how to stand out with your content marketing? Case Studies. Laugh Factory.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. That’s part of the reason that advertising spend on online video is up 114% since 2014. .

Trends 105

Trends YouTube Tourism Video 105

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 29, 2017

Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Why is Content Discovery Important? Content discovery has become more important than ever.

How To 129

How To Content Marketing Engineering Advertising 129

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. “We Related Content Worth Checking Out. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Strategy 118

Strategy Pitching Film YouTube 118

Critical Mention

NOVEMBER 20, 2020

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. SCHEDULE A DEMO. Jessica Pickering.

Tourism 157

Tourism YouTube Radio Social Media 157

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographics 266

Infographics Brand Branding Video 266

PRSay

SEPTEMBER 21, 2018

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform.

How To 153

How To Media Nonprofit Newspapers 153

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 25, 2017

In marketing, it’s become the CMO playbook. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) The Market for Marketing Talent Tightens. Although just 12% of marketers are planning to hire this year, most are at least not planning to make additional cuts. See these related posts: .

Marketing 70

Marketing Employee Survey Social Media 70

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. The video has already has almost 2 million views on YouTube. The spot has racked up almost 24 million views on YouTube.

Digital PR 100

Digital PR Social Media Media YouTube 100

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Problem: You know you need visual content to paint compelling pictures about your cause and help potential supporters and donors understand the difference you make. Solutions: These free digital marketing tools are like an in-house design team.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. Why can’t we just do it ourselves?”.

Video 100

Video Brand Branding Content Marketing 100

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. cision.com.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120