#FuturePRoof guide tackles influencer marketing governance for public relations
Stephen Waddington
OCTOBER 21, 2019
Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. In fact, the market is maturing and is far more nuanced.
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