Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. According to the survey, only 66 percent of companies invest in online advertising. Different tactics help the brand capture different types of consumers.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things.

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Web Ad Blocking – is it Ethical?

PRSay

The free content consumers enjoy is paid for by advertising. The Web is not free, it never was. In the present business model, publishers are paid by advertisers. Randall Rothenberg, the president and CEO of the Interactive Advertising Bureau called ad blockers: “unethical, immoral and mendacious.” He also considers the practice of un-blocking certain advertisers for a fee mere extortion. Ads do provide the consumers with valuable information.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention. The Verge continued : Previously, completing a purchase on Instagram has required using a pop-up web view on the retailer’s site, where users are more likely to abandon their shopping carts in frustration.

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. According to Statista , “in November 2016, Google was ranked first amongst the most visited multi-platform web properties in the United States with 246 million U.S.

Should PR copy advertisers’ ‘six-second’ messages?

PR Daily

One reason for the micro-ads’ growing popularity is that this kind of advertising is by its very nature disruptive. The short sales pitch stands as the price of admission before web users can access their desired content. This marketing trend validates what PR pros have long known: PR is far more effective in creating context than advertising. Just how short can a message be before it loses meaning? A recent piece in Adweek titled.

Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . This is probably why 61% of people use an adblocker when browsing the web. . We’ve all been there.

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. And advertisers have been pushing for Google to enter the fold. On Tuesday, Google also introduced Shopping Ads to YouTube advertisers. As ad-blocking software becomes more prevalent, and as consumers’ attention spans become shorter, marketers will have to fight to produce content that captures eyeballs.

How marketers can connect with mobile-focused consumers

PR Daily

Google reports that in order to meet this growing trend, marketers should account for new conversion types and think about measurement in a way that connects with consumers using various screens and channels. They’re not accounting for micro-moments that happen on numerous screens in a consumer’s path to purchase. Mobile marketing comes into play most when consumers take action. AdWords —Google’s paid advertisement division—can measure the full scope of your digital spending.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Pinterest seeks to woo advertisers and international users as IPO looms. Consumers say they are open to trying new products.

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This includes tracking minor changes in keyword rankings and web traffic. Featured Best Practices web distribution

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Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

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Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain. For ads to work, they have to be less irksome overall to consumers. In win for advertisers, FBI takes down fake online ad ring.

How to Use Data to Tell Stories and Attribute PR Value

PRSay

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. PR needs to track customer behavior, web traffic and revenue generated from communications programs. Thought Leadership brand storytelling consumer data use Data

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. Marketing content marketing dynamic web gated content marketing strategy surveys

What Native Ads Mean for PR

Sword and the Script

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. PR native advertising PR strategy PR tactic

Ethics 101

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I don’t mind paywalls as long as I, as a paying member of the community, can share each and every news item at no additional cost — while allowing my followers to click and consume what I share without having to pay or register. I don’t want to see anonymous comments or comments from non-paying news consumers. Journalists should be encouraged to add external links to their reports so news consumers easily can validate their facts.

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I don’t mind paywalls as long as I, as a paying member of the community, can share each and every news item at no additional cost — while allowing my followers to click and consume what I share without having to pay or register. I don’t want to see anonymous comments or comments from non-paying news consumers. Journalists should be encouraged to add external links to their reports so news consumers easily can validate their facts.

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. Marketing PR Social Media dynamic web

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How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. It’s a much more efficient advertising ecosystem for both advertisers and consumers. So much to consider and would you agree that graphics are key to marketing on the web? Advertising Marketing

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. It’s a much more efficient advertising ecosystem for both advertisers and consumers. So much to consider and would you agree that graphics are key to marketing on the web? Advertising Marketing

Pull Your Retargeting Campaign Out of the Drain

Shift Communications

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms. It will help your campaign receive more engagement from consumers and a higher click-through rate. As we’ve mentioned, retargeting campaigns help brands get their messages in front of prospective consumers who have already shown an interest in the brand.

Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Why advertising should remain a key part of your communications mix. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” Around the Web Thought Leadership Andy Jankowski Gerard Braud IABC World Conference Paul Edwards Shel Holtz Tyler DurhamGood morning from the West Coast!

In Search Of A Better Media Experience

Flatiron Communications

Online publishers hire the first company to deliver brand advertising that melds seamlessly onto mobile devices where their content increasingly resides. One’s focused on advertising, the other on editorial. In this, the last post stemming from my visit last week to Dublin for the Web Summit, I caught up with the CEOs of Kargo and Storyful to ask about the value they respectively offer their prestige media clients. Better, less intrusive advertising.

Most Powerful Free SEO Tools

ReimaginePR

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them.

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Monday Roundup: #AMECSummit Rockstars

Waxing UnLyrical

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post. Around the Web #AMECSummitTonight I’m leaving on a jet plane for one of the greatest cities in the world: London!

WOM: What's Really Behind The Buzz

Waxing UnLyrical

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. How and where can your consumer touch your brand?

Ideas for marketing telehealth in the COVID-19 crisis

PR Daily

As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine. Yet, until now, consumer demand has lagged. Currently, health systems and direct-to-consumer telemedicine apps are reporting huge spikes in use of these services, as both consumers and providers are embracing their utility. Message to the values that consumers are seeking the most.

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. The platform is now offering new advertising options, making it easier to reach specific customer segments.

In 2020 and beyond, earned media should take priority

PR Daily

Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever. In 2020, marketing budgets have made a shift in allocation of funds to different tactics, and the data show quality content plays an important role in attracting and retaining attention among consumers. According to a recent survey in collaboration with BuzzStream, 61% of people use an adblocker when browsing the web.

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The new era of transparency is a huge opportunity for PR

Communications Conversations

And, most importantly, it’s top of mind with consumers. But, what consumers are really telling us in reports like this is they want more honesty. Essentially, they don’t want more advertising! All things consumer want more of from brands.

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How to Review for an Quiz

ReimaginePR

YouTube does not cost anything but for the total cost of the internet you must get this, also in several of countries the web is easily accessible and cheap or free to use. Furthermore, YouTube has quite wide sorts of videos that make it time consuming to review videos as a means to discover videos that are suitable for instruction purposes. YouTube, like every support, on the world wide web or offline, should enhance the life span of a user. How to Review for an Quiz.

Where employee relations, media relations and crises intersect

PR Daily

Now, consumers don’t trust advertising, and it’s much harder to reach the masses with a positive message. Employees can be a key component to rebuilding consumer trust. Consumers trust the opinions of real people much more than they do advertising or celebrity endorsements. Nielsen’s 2015 Trust in Advertising report shows that only 8 percent of customers in North America said celebrity endorsements resonate with them. No brand is immune to crisis.

PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

A recent study from Kantar gives some insight into how consumers expect businesses to act during the coronavirus pandemic. At the same time only 8% felt that companies should stop advertising altogether.

Snapchat rolls out a slew of changes to entice marketers

PR Daily

Now the platform is working with other apps, adding video games and augmented reality features and a new ad network to convince investors and consumers alike the brand has staying power. Although the announcements also included a new ad network , advertisers say the real compelling opportunity is in gaming. Analysts say the changes are aimed at convincing users and advertisers that the app has a broader appeal.

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Yahoo assures users it has removed 'malvertising'

PR Daily

Yahoo is responding to reports now that it has been harboring “malvertising” on its advertising network. At that point, a malicious advertisement may appear on the web page, unbeknownst to them. When it does, the user’s web browser is silently redirected to an infected Microsoft Azure web page—but the victim usually doesn’t even see that happening. Researchers at Malwarebytes Labs uncovered the problem, and published a post about it on Monday.

An Open Letter to Public Relations Professionals

B2B PR Sense

The PR industry will have to adapt to a world in which the lines between paid, earned, owned and shared media are not only blurring, but largely irrelevant in the minds of consumers,” says Paul Holmes, founder of The Holmes Report and a partner in The Global Communications Report, a survey of 1,000 public relations leaders and students worldwide. As media outlets seek new revenue sources through branded content, the line between news and advertising has blurred.