Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ?

Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. According to the survey, only 66 percent of companies invest in online advertising. Different tactics help the brand capture different types of consumers.

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Web Ad Blocking – is it Ethical?

PRSay

The free content consumers enjoy is paid for by advertising. The Web is not free, it never was. In the present business model, publishers are paid by advertisers. He also considers the practice of un-blocking certain advertisers for a fee mere extortion.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain.

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. Regarding Google’s paid advertising : · Google has tracked 4 billion store visits from ad clicks.

Should PR copy advertisers’ ‘six-second’ messages?

PR Daily

One reason for the micro-ads’ growing popularity is that this kind of advertising is by its very nature disruptive. The short sales pitch stands as the price of admission before web users can access their desired content. Just how short can a message be before it loses meaning?

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. And advertisers have been pushing for Google to enter the fold.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. Pinterest seeks to woo advertisers and international users as IPO looms.

How marketers can connect with mobile-focused consumers

PR Daily

Google reports that in order to meet this growing trend, marketers should account for new conversion types and think about measurement in a way that connects with consumers using various screens and channels. Mobile marketing comes into play most when consumers take action.

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I‘m in PR: What’s the Big Idea?

Flack's Revenge

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn.

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Most marketers have dabbled in native advertising – upwards of 90%.

How to Use Data to Tell Stories and Attribute PR Value

PRSay

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This includes tracking minor changes in keyword rankings and web traffic. Featured Best Practices web distribution

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Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. by Frank Strong.

What Native Ads Mean for PR

Sword and the Script

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. PR native advertising PR strategy PR tacticby Frank Strong.

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis.

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Pull Your Retargeting Campaign Out of the Drain

Shift Communications

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms.

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How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I don’t mind paywalls as long as I, as a paying member of the community, can share each and every news item at no additional cost — while allowing my followers to click and consume what I share without having to pay or register. I don’t want to see anonymous comments or comments from non-paying news consumers. Journalists should be encouraged to add external links to their reports so news consumers easily can validate their facts.

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I don’t mind paywalls as long as I, as a paying member of the community, can share each and every news item at no additional cost — while allowing my followers to click and consume what I share without having to pay or register. I don’t want to see anonymous comments or comments from non-paying news consumers. Journalists should be encouraged to add external links to their reports so news consumers easily can validate their facts.

Consumers lash out at Calvin Klein’s ‘upskirt’ ad

PR Daily

Calvin Klein has a reputation for being risqué, but consumers are calling the brand’s latest marketing stunt more offensive than titillating. The fashion brand’s social media team gave consumers a peek at the newest ad in a campaign called “Erotica.”

In Search Of A Better Media Experience

Flatiron Communications

Online publishers hire the first company to deliver brand advertising that melds seamlessly onto mobile devices where their content increasingly resides. One’s focused on advertising, the other on editorial. Better, less intrusive advertising.

Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Why advertising should remain a key part of your communications mix. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” Around the Web Thought Leadership Andy Jankowski Gerard Braud IABC World Conference Paul Edwards Shel Holtz Tyler DurhamGood morning from the West Coast!

Monday Roundup: #AMECSummit Rockstars

Waxing UnLyrical

Around the Web #AMECSummitTonight I’m leaving on a jet plane for one of the greatest cities in the world: London!

Most Powerful Free SEO Tools

ReimaginePR

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. How and where can your consumer touch your brand?

Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Trends and technical advancements have influenced how news is both distributed and consumed. Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content.

Where employee relations, media relations and crises intersect

PR Daily

Now, consumers don’t trust advertising, and it’s much harder to reach the masses with a positive message. Employees can be a key component to rebuilding consumer trust. Consumers trust the opinions of real people much more than they do advertising or celebrity endorsements.

Snapchat rolls out a slew of changes to entice marketers

PR Daily

Now the platform is working with other apps, adding video games and augmented reality features and a new ad network to convince investors and consumers alike the brand has staying power. Analysts say the changes are aimed at convincing users and advertisers that the app has a broader appeal.

An Open Letter to Public Relations Professionals

B2B PR Sense

As media outlets seek new revenue sources through branded content, the line between news and advertising has blurred. Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion.

Yahoo assures users it has removed 'malvertising'

PR Daily

Yahoo is responding to reports now that it has been harboring “malvertising” on its advertising network. At that point, a malicious advertisement may appear on the web page, unbeknownst to them.

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

What’s more, many Indian consumers are more comfortable reading product information in their regional language. Yet Indian-language content on the web is limited. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023.

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How to Social in 2019: Experts Share their Views

Flack's Revenge

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

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The new era of transparency is a huge opportunity for PR

Communications Conversations

And, most importantly, it’s top of mind with consumers. But, what consumers are really telling us in reports like this is they want more honesty. Essentially, they don’t want more advertising! All things consumer want more of from brands.

10 tips for making website content easily accessible by voice search

PR Daily

With Siri, Alexa and other mechanized listeners helping consumers find everything from pizza to piñatas, marketers must tailor their online presences with an eye—and ear—to that trend. Their websites will appear first on web search results, and customers will visit their sites first.

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Google pushes new ads in bid to outpace Amazon and Instagram

PR Daily

Investors are concerned about sluggish advertising growth and Google’s ability to compete with its top online rivals. The company says it just wants to create better consumer experiences. Users should also expect to see advertising innovations on Google’s YouTube.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach. Cross posted on Hack the Feed.

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10 Useful Tips for Getting the Best Results From Your Award Submission

The Awards Blog

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to.