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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. you will obviously need to arrange transportation. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294
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How Well Do You Know Your Customer?

5W PR

Marketing to consumers is challenging, that goes without saying. Now, brands have even less time and space to work with when it comes to connecting with consumers. Do any popular email newsletters within your company’s niche have openings for advertisements? Not sure where to start in understanding consumer behavior?

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 73
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Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride

Bianchi Biz Blog

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

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5 Challenges to Effective Communication

Cision

Further, whether a person has used the service impacts their viewpoint of whether Lyft or Uber is software or a transportation service. If you’re doing a lot of advertising on Facebook, segmenting by common Page Likes may be a way to accomplish this quite easily. Peer Groups.

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Behind the Headlines With Nick Hawley

Cision

Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. There are too many benefits of digital to list, but a few top ones for me include easy performance metrics tracking, retargeting, geotargeting, animation and the ability for a consumer to click to explore more or take action.

Print 120
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Happy little Vege-stunts

Prakkypedia

There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. I was one of the consumers who bought a block to see what it would taste like. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Again, it was all about the chatter.