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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . It’s valuable currency for advertisers when it comes to targeting. OTT: the streaming service that consumers use to watch CTV.

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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. We decided we wanted to pit a few advertising/marketing approaches against each other. Would You Rather?

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What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #4

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13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

. #4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. Alexa has 30 million installed Echo devices in the US, and 30,000 ‘skills’. #5

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Adherence to privacy regulations.”. Old and new tasks. Additional duties.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible.

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