ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Shift Communications

MAY 4, 2017

Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short of 2 billion monthly active users: Facebook’s growth was powered by the Middle East and African markets, as well as the North American market. User Growth.

Facebook 107

Facebook Video Mobile Advertising 107

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

5W PR

MARCH 1, 2022

While companies are trying to find new ways to engage with their audiences in virtual spaces, such as in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse. Association with Facebook. NFTs and Ads.

Brand 97

Brand Branding Real Estate Consumer 97

Shift Communications

JULY 13, 2015

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed.

Facebook 60

Facebook Consumer Advertising Advertising 60

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

Shift Communications

JULY 13, 2015

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed.

Facebook 60

Facebook Mobile Consumer Advertising 60

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. The platform is now offering new advertising options, making it easier to reach specific customer segments.

Social Media 272

Social Media Trends Media Instagram 272

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

How To 159

How To Facebook Social Media Advertising 159

Shift Communications

FEBRUARY 6, 2017

How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter.

Facebook 60

Facebook Mobile Retail B2C 60

NewsWhip

NOVEMBER 18, 2021

Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Popular types of posts. These posts totaled over 9M likes with 31.7k

Instagram 78

Instagram Brand Branding Fashion 78

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Cision

SEPTEMBER 28, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market. At a certain point, the sophistication of the model does depend on technology and the granularity of tracking end-user behavior.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Facebook holds onto its title as not only the world’s largest social network, but the world’s largest virtual nation. Above, the Middle East and Africa represent continued growth for Facebook.

Mobile 60

Mobile Facebook YouTube Video 60

Waxing UnLyrical

OCTOBER 24, 2012

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Guest post by Kate Endress. Cutting through the crap. Networking. The bottom line.

Facebook 102

Facebook Mobile Google Viral 102

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 86

Social Media Media Mobile SEO 86

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? While the most recognizable platform businesses like YouTube and LinkedIn are consumer-focused, through his current research with the MIT Initiative on the Digital Economy , Parker says a shift is coming.

System 62

System Technology Engineering Data 62

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Flack's Revenge

DECEMBER 11, 2018

Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques. Is Facebook still a good place to invest in social media marketing? If your customers and prospects are on Facebook, than it probably is. What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

ImPRessions - Crenshaw Communications

MARCH 10, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. The platform is now offering new advertising options, making it easier to reach specific customer segments.

Social Media 156

Social Media Trends Media Instagram 156

PR 20/20

SEPTEMBER 29, 2022

Partner, Marketing and Technology) shared their recommendations to marketers. We remember that we all wake up as consumers. A mantra from Alex himself is, “ We all wake up as consumers when our boots hit the ground.” That’s why marketers must know how to handle the endless options for marketing initiatives.

Marketing 79

Marketing Creativity Advertising Advertising 79

PRSay

DECEMBER 27, 2022

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. Reevaluating Twitter. Michael C.

Trends 113

Trends Pitching Twitter Nonprofit 113

Stephen Waddington

JUNE 2, 2018

. #4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 79% of consumers are willing to share data if there is clear personal benefit. . #5

Report 92

Report Trends Retail Marketing 92

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram.

Media 103

Media How To Advertising Advertising 103

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Rise of native advertising. And forget about Facebook altogether.

Trends 108

Trends Marketing Mobile YouTube 108

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

OCTOBER 14, 2016

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. Do you use social media like Twitter or Facebook to gather leads and story ideas?

Pitching 120

Pitching Telecommunications Trends Technology 120

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%).

Report 81

Report YouTube Privacy Web 81

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. The Facebook algorithm change was announced on January 11, 2018. Methodology.

Facebook 110

Facebook Corporate Social Media Data 110

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 137

Data How To Storytelling Analytics 137

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Crowdsourced project aims to scrutinise political advertising.

Ethics 108

Ethics Conference Advertising Advertising 108