Agility PR Solutions

JANUARY 5, 2022

Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. The post Rise of sustainable media: New climate change action demands on brands and advertisers appeared first on Agility PR Solutions.

Advertising 161

Advertising Advertising Brand Branding 161

Agility PR Solutions

AUGUST 26, 2020

There’s a clear diversity and inclusion movement in advertising. The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions. The findings have been […].

Advertising 78

Advertising Advertising Consumer Brand 78

Agility PR Solutions

AUGUST 15, 2023

But advertising has mostly kept to its own (highly influential) niche within the comms department at arms’ length from PR. The integration of PR and marketing has been underway for some time, basically going back to when brands started setting up websites.

Advertising 78

Advertising Advertising Consumer Brand 78

Agility PR Solutions

JULY 24, 2023

Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. These three strategic disciplines, each with their own unique role and function, must work together to create a unified brand message that resonates with the consumer.

Advertising 78

Advertising Advertising Brand Branding 78

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 86

Advertising Advertising Ethics Fashion 86

Mindful Marketing

MAY 22, 2021

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Mindful Marketing

AUGUST 27, 2022

” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively. children), in the wrong places (e.g.,

Advertising 82

Advertising Advertising Government Consumer 82

Agility PR Solutions

OCTOBER 3, 2022

Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they’re generating some sort of results.

Advertising 85

Advertising Advertising Consumer Company 85

Ronn Torossian

AUGUST 27, 2024

Branding, often misunderstood as just logo design or advertising, represents the soul of a business. It’s the intangible essence that differentiates one entity from another, creating a lasting impression in the minds of consumers.

Brand 195

Brand Branding Advertising Advertising 195

Agility PR Solutions

APRIL 7, 2024

And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.

Study 101

Study Consumer Print Analysis 101

Agility PR Solutions

SEPTEMBER 9, 2021

With consumers looking at native ads 53 percent more frequently than display ads, it’s unsurprising that this newer form of advertising […]. The post Campaigns in action: How Royal Canin engages premium pet-loving audiences with native advertising appeared first on Agility PR Solutions.

Advertising 145

Advertising Advertising Consumer Marketing 145

Agility PR Solutions

NOVEMBER 28, 2018

Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And consumers don’t mind doing their part to make […]. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions.

Advertising 74

Advertising Advertising Consumer Survey 74

Agility PR Solutions

NOVEMBER 13, 2022

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. The post Media trends: Asians not impressed with brand marketing/advertising outreach appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Trends Brand 78

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising .

Small Business 71

Small Business Advertising Advertising Social Media 71

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Advertising can and will continue. Paid Media Will See Big Changes.

Advertising 272

Advertising Advertising Storytelling Media 272

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 160

Social Media Consumer Brand Branding 160

Agility PR Solutions

FEBRUARY 8, 2023

As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.

Consumer 91

Consumer Communications Survey Advertising 91

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Gender inequalities are also noticeable.

Advertising 62

Advertising Advertising Social Media Media 62

Agility PR Solutions

OCTOBER 12, 2020

(September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. The celebration began as a way to promote the history, culture, […].

Consumer 155

Consumer Media Engineering Survey 155

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Agility PR Solutions

MAY 5, 2021

Marketers must be prepared for every possible scenario as they face varying stages of reopening across regions, as well as a range of preferences from consumers. According to new survey research from social advertising automation platform Smartly.io, consumers are still relying on social media […].

Advertising 78

Advertising Advertising Marketing Survey 78

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Lesson learned – think before you tweet and double think before you advertise!

Advertising 62

Advertising Advertising Social Media Brand 62

Agility PR Solutions

OCTOBER 25, 2021

Visual discovery, even when it’s in the form of advertising, drives purchase decisions, the research finds—nearly half (49 percent) of Americans say product images influence their purchases of consumer packaged goods […].

Consumer 147

Consumer Pinterest Survey Advertising 147

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. However, that’s where the similarity ends.

Advertising 88

Advertising Advertising Television Report 88

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

Agility PR Solutions

SEPTEMBER 22, 2022

Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more.

Mobile 117

Mobile Consumer Marketing Advertising 117

Agility PR Solutions

SEPTEMBER 19, 2019

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out.

Advertising 95

Advertising Advertising Trends Marketing 95

ImPRessions - Crenshaw Communications

SEPTEMBER 30, 2016

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. ” Digital is king. .

Advertising 120

Advertising Advertising Agency Employee 120

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. Our audiences care less about what kind of media they’re consuming and care more about whether the media is entertaining, engaging, or educational. That’s retargeting.

Advertising 109

Advertising Advertising Strategy Publicity 109

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The millennials are economically valuable and businesses are willing to adapt to cater to them. As digital natives, they can command technology.

Consumer 78

Consumer Print Social Media Advertising 78

Agility PR Solutions

NOVEMBER 7, 2022

A new holiday marketing report from social advertising automation platform Smartly.io points to a growing interest among consumers to use social media to aid their online shopping journeys. The post Half of consumers are open to making holiday purchases from social media appeared first on Agility PR Solutions.

Social Media 85

Social Media Consumer Media Advertising 85

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Ishmael's Corner

DECEMBER 11, 2019

The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Before going further, the vast majority of my posts on The New York Times are positive and even effusive. If The New York Times had a tryout.more.

Advertising 139

Advertising Advertising Storytelling Media 139

Agility PR Solutions

MARCH 25, 2019

Marketers and advertisers have a problem, and it’s worse than they thought. As cord-cutting and advertising avoidance expands to […]. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions.

Consumer 131

Consumer Brand Branding Television 131

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 91

Consumer Marketing Media Advertising 91