Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing.

Instagram 62

Instagram Social Media Tools Media 62

PR for Anyone

JULY 4, 2023

She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries!

Instagram 130

Instagram LinkedIn YouTube Advertising 130

PR for Anyone

JULY 4, 2023

She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries!

Instagram 130

Instagram LinkedIn YouTube Advertising 130

Prohibition

OCTOBER 7, 2022

Take a look at the most important updates here: Instagram expands story time limits. Instagram have recently increased their story limit from 15 seconds to 60 seconds – each story would previously cut off after 15 seconds meaning that users would watch them across a split of various stories. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. There’s no explanation on how to use Instagram for promoting a business.” Instagram is impressive. Optimize your hashtags.

Instagram 120

Instagram Mobile Social Media Writing 120

Communications Conversations

SEPTEMBER 5, 2014

What are the two biggest challenges for brands just starting with Instagram? Building a community within the platform from scratch. Most brands don’t have a ton of Instagram-ready visuals just sitting around. Advertising visuals. Why not involve your community in YOUR community as you get it started?

Instagram 144

Instagram Community Tools Advertising 144

Prohibition

MARCH 2, 2023

Instagram test a broadcast channel Instagram have recently introduced a broadcast channel, testing it across a number of accounts as a new way for creators to deepen their connections with followers. Read about this and more in our latest round-up below. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

OCTOBER 31, 2022

There’s been some social media updates that have filled us with excitement recently – particularly a highly anticipated Instagram update currently being tested! Instagram test native scheduling. Facebook groups are having a major update as per the announcement at the sixth edition of the Facebook Communities Summit.

Instagram 62

Instagram Social Media Twitter Media 62

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This bodes well for PR professionals who focus in employee and community relations. Whether it’s the “old standbys” like Facebook and Instagram, or relative newcomers like TikTok, social channels will play a huge role for sales and marketing professionals in 2022. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Konnect Agency

NOVEMBER 25, 2019

As of a couple of weeks ago, Instagram began hiding “likes” for some users globally after testing the tactic in some countries earlier this year. Instagram is likely going to make them more widely available in the near future. Algorithm: As of now, the algorithm on Instagram is not changing.

Instagram 78

Instagram Analytics Measurement Brand 78

PRSay

AUGUST 17, 2023

Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Threads is an easy option for existing Instagram users. While brands can share links to Threads posts on Instagram stories and its bio to cultivate a following, you’re still annoyingly starting from scratch.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Prohibition

MAY 28, 2021

Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans. Because of this – it’s crucial that advertisers remain up-to-date with the most recent updates across all social media platforms. LinkedIn social media advertising.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Prohibition

NOVEMBER 30, 2020

You’ve probably noticed Instagram’s latest addition to the platform; Reels. What are Instagram reels? Reels invites you to create fun videos to share with your friends or anyone on Instagram. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.

Instagram 62

Instagram Social Media Fashion Media 62

Communications Conversations

MAY 26, 2022

Think about how much work it takes for a company or agency to produce one Instagram post. Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. Meanwhile, how much time do we spend on listening and community-building? We just have to.

Social Media 143

Social Media Marketing Media Community 143

PR for Anyone

NOVEMBER 8, 2023

She shares her motivation behind starting a podcast geared towards women over 55, expressing frustration at the lack of attention from advertisers towards this demographic. She’s excited about working with influencers on TikTok and Instagram who are passionate about fitness, finding inspiration to maintain her own fitness levels.

Marketing 130

Marketing Consumer Advertising Advertising 130

Flack's Revenge

DECEMBER 12, 2018

It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. I will share from Instagram to Facebook.

Instagram 214

Instagram B2C YouTube Facebook 214

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. 500 million people use Instagram each month, sharing 95 million photos and videos per day. Facebook and Instagram: A Unified Approach. .

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

Onclusive

JUNE 16, 2023

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. This has led to a sense of “advertising fatigue” among some consumers, who may be more likely to tune out or avoid influencer content altogether.

How To 195

How To Consumer Social Media Community 195

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Our biggest growth spurt was 150 percent between 2010 and 2011.

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Deirdre Breakenridge

MARCH 18, 2019

“Brands tapping into the influencer marketing community as part of its integrated communication efforts would do well to focus less on individual’s followers and more on the engagement rate,” said Michael Kaye, Communications Manager at Autism Speaks. Celebrities make hundreds of thousands on sponsored posts.

Advertising 321

Advertising Advertising Social Media Instagram 321

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. They also foster a sense of community and inspire others to embark on their own journeys. Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising.

Tourism 88

Tourism Social Media Travel Marketing 88

5W PR

DECEMBER 26, 2019

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Instagram will be used more by several respondents who cited it as the ideal platform to highlight their unique selling propositions. USP SHOWCASE.

Marketing 113

Marketing Instagram Media SEO 113

ImPRessions - Crenshaw Communications

APRIL 10, 2023

They’re a badge of status for some, so during a celebrity-led boycott, no one wanted to rave about their Soul Cycleinstructor on Instagram. Beer brands have shown their support in the form of aplashy Pride sponsorships, targeted advertising, and influencer campaigns for years.

Policies 170

Policies Community Video Data 170

5W PR

OCTOBER 10, 2023

Social media provides a sense of connection and community. Paid advertising Consider using paid social media advertising to reach a wider audience. Platforms like Facebook and Instagram offer sophisticated targeting options. Social media platforms have captured the hearts and minds of billions of people worldwide.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

APRIL 21, 2023

This fosters community and boosts user participation. Examples of User-Generated Content Social media platforms, such as Instagram , Twitter, and Facebook, are common channels for user-generated content. Brands use UGC in advertising campaigns to create relatable and engaging content that resonates with their target audience.

Consumer 88

Consumer Video Social Media Community 88

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok’s users, however, don’t seem concerned.

B2B 310

B2B Video Social Media Creativity 310

5W PR

JULY 18, 2023

Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Building relationships and trust within these communities can drive brand awareness and attract potential customers.

Brand 78

Brand Branding Engineering Analytics 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. The frequency of the scandals created notable hesitation among advertisers and marketers.

YouTube 130

YouTube Brand Branding Comparison 130

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. But it is 100% pay-to-play; and if I can get the same if not greater engagement organically on Instagram, why even bother with Facebook? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. followers on Instagram and sales projected between $100-$300 million annually, with no advertising.

Strategy 78

Strategy Brand Branding How To 78

Shift Communications

FEBRUARY 14, 2022

Spreading advertising dollars over several influencers that cover a diverse range of people can result in an ROI that’s just as good — if not better than — putting all your eggs in one basket. Building Culture-Specific Community. Culture is found in the community, and some brands have capitalized on the power of community building.

Trends 78

Trends Marketing Consumer Community 78

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost.

Pitching 120

Pitching How To YouTube Instagram 120

Shift Communications

OCTOBER 24, 2014

AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. But before anyone starts crying #GramGate or claiming that Instagram influencers are “selling out,” let’s remember that brands and influencers have had this sort of relationship for years. but it is essentially a barter system.

Instagram 152

Instagram Advertising Advertising Social Media 152

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. This will show that you are actively engaged in the community and will keep your video content fresh and exciting. Additionally, consider the length of your videos.

Video 62

Video Social Media Instagram Media 62

Mark My Words

DECEMBER 15, 2020

Mail Online Oprah Winfrey’s decision to promote Meghan Markle’s new range of vegan coffee to her 19.2million Instagram followers was worth at least $1million and is probably the most valuable piece of free publicity in history, experts told MailOnline today.

Instagram 60

Instagram Brand Branding Publicity 60