ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

Communications Conversations

DECEMBER 1, 2014

presenting to a small group on Facebook advertising. As I prepped for this presentation, I was refreshing myself with a few clients I’ve worked with in the last 2-3 years, and the Facebook ad campaigns associated with those clients. But then, Facebook started changing the rules. ” But, then I got to thinking.

Facebook 140

Facebook Advertising Advertising Web 140

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. But here’s the thing: There’s only one Facebook. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Business Wire

MAY 3, 2017

To the investing community that relies on quick transactions based on constantly changing trends, however, fake news is becoming a serious problem. A commercial newswire is a widely relied upon method used to meet Regulation FD, which ensures all interested parties have access to corporate news and financial data at the same time.

Financial 154

Financial Healthcare Survey Consumer 154

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit.

Reputation 88

Reputation Social Media Reddit Media 88

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Developing high-quality, valuable content while also connecting with corporate partners and community members.

Advertising 62

Advertising Advertising Social Media Strategy 62

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Corporate histories are important to customers, employees, business partners, and community members.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Communications Conversations

NOVEMBER 1, 2017

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days. Our 100th Social Media Breakfast.

SMB 99

SMB Social Media Case Study Marketing 99

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 89

Social Media Conference Media Corporate 89

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Why: Exposure, funding for advertising, and creating a strong network are just a few challenges that entrepreneurs face. Twitter Facebook Google+ LinkedIn Monday Roundup: Overcoming Obstacles.

Small Business 75

Small Business Advertising Advertising SEO 75

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Marketwired

APRIL 21, 2016

They think of their Twitter, Facebook, or Instagram as an extension of their very dry, very corporate website, or they view it like a magical chute they drop very boring, heavily branded things down, and consider the job done. You can’t win at social by making antiseptic brand-first tweets or Facebook updates.

Viral 100

Viral Guidelines Social Media Groups 100

Prohibition

JANUARY 23, 2023

Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. ‘Native posting’ is the first thing to consider with Facebook. . The solution is captions.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

OCTOBER 2, 2019

And, these tools then serve up content employees can post on social networks like LinkedIn, Facebook and Twitter. Yet others showcase the new Home Depot advertising campaign. That’s how you get labeled as a corporate mouthpiece. So, employees end up copy-and-pasting content from these tools to their feeds.

Employee 74

Employee Brand Branding LinkedIn 74

Stern + Associates

JUNE 25, 2014

Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. Instead, consider leveraging emerging thought leadership platforms such as Medium , a new collaborative community that cultivates a captive audience around certain themes and topics.

Leadership 81

Leadership Strategy Energy Advertising 81

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Measurement 40

Measurement Community Banking Advertising 40

Sword and the Script

AUGUST 28, 2018

As part of the combined ICN and Influencer Network, we’ll continue to provide a platform for independent experts from the technology community to share their insights and ideas with our readers. It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook.

Technology 66

Technology Advertising Advertising Community 66

Waxing UnLyrical

MARCH 25, 2013

The Chobani Facebook page. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : And how many tweets and Facebook comments a day (or week) do you guys get? WUL : And how many tweets and Facebook comments a day (or week) do you guys get?

Customer Service 101

Customer Service Travel Web Facebook 101

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Video Marketing on Facebook. Why Facebook?

Video 120

Video Strategy YouTube Marketing 120

Stephen Waddington

MARCH 10, 2019

Advertising Value Equivalent (AVE) is not an indicator of PR performance in any way whatsoever. I recommend exploring the work of AMEC and practical cases from the Government Communication Service if you want to explore this area further. ?? Thirty people joined the first session and 300 have watched the replay.

Marketing 81

Marketing Measurement Government Report 81

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! So stay tuned to our Facebook page for more info.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. with guest moderator Jen Zingsheim Phillips.

Measurement 65

Measurement Data Big Data Banking 65

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. CPM IS an advertising metric, comparison WILL be made #measurepr. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Handbook 81

Handbook Comparison Advertising Advertising 81

Waxing UnLyrical

OCTOBER 28, 2016

When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. If no engagement from the community, numbers mean nothing #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Empty #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JUNE 15, 2015

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. A really interesting read. ” Any of these strike a chord?

Conference 40

Conference Analysis Journalism Employee 40

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

APRIL 5, 2016

What’s the engagement rate of a brand page on Facebook that doesn’t advertise? But even paid social has a challenge: advertising annoys users. The solution is to make advertising less annoying…less like advertising…and that means lot of rules about what a social network will and will not accept as paid content.

Mobile 60

Mobile Survey Marketing B2C 60

Waxing UnLyrical

JULY 14, 2014

Social media advertising is useless (or is it?). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. Shock, horror! How does your brand conduct a stellar campaign?

SMB 77

SMB Case Study Nonprofit Social Media 77