Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. PR isn’t publicity. PR isn’t spin.

Reputation 60

Reputation Corporate Ethics Communications 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Entrants should definitely read the fine print in the rules/guidelines before entering. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. appeared first on Crenshaw Communications. Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? In terms of shock, even if it works, should advertisers use it to combat domestic violence? We should wonder what the impact is of increased shock advertising on all of us.

Advertising 50

Advertising Advertising Ethics Nonprofit 50

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. The post Social Media Tactics To Leave Behind In 2021 appeared first on Crenshaw Communications.

Social Media 323

Social Media B2B Media Video 323

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. (In She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. Brands need to consider security not as “insurance” or an IT issue, but a fundamental strategic initiative that requires C-Level vigilance and crisis communications planning like never before. Derek Lyons.

eBook 111

eBook Communications Crisis Communications Insurance 111

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. Culture is reflected through values, behaviors, beliefs, communication, and thinking; however, cultural representation in the workplace often falls short. The post How PR Can Solve Its Diversity Problem appeared first on Crenshaw Communications.

Employee 156

Employee Community Groups Interviews 156

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. However, this definition only provides a partial glimpse into the intricate levels of disability.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Media relations deals with the news environment, which is by definition unpredictable. Again, communication is key. . Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. It’s PR, not ER. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The post How Speaking Opportunities Support B2B Companies appeared first on Crenshaw Communications.

B2B 334

B2B Company Case Study Conference 334

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

PR in High Definition

MARCH 21, 2018

Now back in January, Facebook approached this from the user perspective, giving consumers the ability to control how they were advertised to and it’ll be interesting to see how this evolves and how the ICO views this. The post Tool of the Month: Facebook’s GDPR Guidance for Advertisers appeared first on Firefly Communications.

Advertising 48

Advertising Advertising Tools Privacy 48

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. Share Tweet Share. Create Quality Social Media Content.

Strategy 83

Strategy Communications Marketing Social Media 83

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Tools like Google Trends can help you keep track of the progress you’re making during outreach.

Publicity 100

Publicity Marketing Pitching Google 100

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 76

Ethics Communications Agency Technology 76

PR in High Definition

APRIL 23, 2020

The ways in which we communicate during these troubling times will be remembered. For some, being remembered for the positive communication will be nothing but positively impactful, but for those missing the mark with untimely or inappropriate messaging, this could have a lasting impact. Continue communications.

Crisis 71

Crisis Communications Airlines Web 71

Communications Conversations

MAY 26, 2022

Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. Meanwhile, how much time do we spend on listening and community-building?

Social Media 143

Social Media Marketing Media Community 143

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely think that it is. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. It’s often used to talk about “cleaning up Google results”. That falls under the department of sales. What is your background?

Digital PR 246

Digital PR Reputation Employee Energy 246

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Deirdre Breakenridge

DECEMBER 18, 2017

A Guest Post by Sedale McCall, Digital Communications Specialist. Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. So, it definitely works :-). Is Instagram’s new Direct App something you should be concerned with?

Case Study 224

Case Study Trends Instagram Social Media 224

PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. Some types of props always help to communicate a message. However, done right, props can captivate an audience.

Comparison 129

Comparison Twitter Newspapers Communications 129

Flack's Revenge

DECEMBER 12, 2018

At the end of the day, as the average social media user, “are you using social media to communicate with brands?” Definitely. And I’m sure they’re doing more advertising on Instagram as well. But I think it is getting more and more intrusive for brands to try to take part in the conversation. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s a primary communications channel both internally and externally. Editor’s Note: Definitely! ), I’ll be sharing examples here of how the PESO model can drive real business results, and transform your public relations programs.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. It’s unlikely that any amount of paid advertising would have built the same value for the brand. What is EMV anyway? EMV is starting to sound like a reincarnation of AVEs.

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

Masters in Communications

APRIL 22, 2019

Is it advertising and promotion? Most of all, though, marketing is communication. From what you develop to how you promote it, understanding how to communicate your message is a critical factor in your success. What is Marketing as Communication? Now, what about the communication side of things?

Communications 40

Communications Marketing Advertising Advertising 40

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

JANUARY 20, 2022

But, it’s definitely true. And, it’s definitely not built into Google searches nearly as much as blog and other online content is. However, you can definitely engage a super-niche audience–and I would argue that super-niche audience is very important. Your people who advertise FOR you!

Brand 113

Brand Branding LinkedIn Twitter 113

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.

Trends 185

Trends Storytelling Corporate Leadership 185

Landis PR

JUNE 14, 2021

Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. Because of this evolution, the definition of tech PR has changed too. Much has changed. So how do you define tech PR today in 2021? How do you define tech PR?

Healthcare 64

Healthcare B2B Technology Fashion 64