Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. People view, connect and engage with native ads much more easily than branded content. Native video advertising builds on the premises found with video and native advertising. But brands already can create 10-minute videos with six-second teasers.

Video 120

Video YouTube Mobile Advertising 120

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand.

Video 120

Video Strategy YouTube Marketing 120

Rock the Status Quo

JUNE 30, 2015

From a social media perspective, you can’t write posts that drive engagement without solid writing skills, you struggle with effective social advertising and conversation stutters. The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Cision

DECEMBER 6, 2015

Google has welcomed that by helping Disney create a Chrome Extension application that rebrands Google Translate, Gmail, Maps and YouTube with Star Wars promotions for anyone who installs the extension. Disney and Google aren’t alone in their application advertising plans.

Google 120

Google Advertising Advertising Film 120

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths.

Digital PR 251

Digital PR How To Small Business Analysis 251

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. It’s an area that brands should investigate. #6 billion daily active users.

Report 81

Report YouTube Privacy Web 81

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

AUGUST 11, 2016

Advertising Age Online. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Branding Strategy Insider. It’s almost a given that brands will use influencers to boost their social media presence. Search Engine Land. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. London’s Pint Map Location: UK The brand: StoreKit In-house campaign We’re all familiar with the London underground map. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital. Facebook and Google account for almost 60% of the online advertising market.

Print 60

Print Storytelling Newspapers Advertising 60

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Stop by his session and say hello! Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

DECEMBER 19, 2019

What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Storytelling is what makes us human, as they make the message relatable. 360° videos are now increasingly popular, particularly on social media platforms – YouTube and Facebook. 360 Degree Videos. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. Within its first week the youtube has been viewed over 600,000 times and it’s been picked up by the Mail Online. PR can provide the content and PR can channel it too.

Film 60

Film Television YouTube Video 60

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering. The answer?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Communications Conversations

MARCH 11, 2015

YouTube continues to be an “A platform” with marketers and advertisers. And, surprisingly (to me, at least), brands continues to flock to Vine to partner with “influencers” to co-create content. Sure, it CLAIMED to solve a problem (no more brand advertising!). So, along comes Meerkat.

Twitter 60

Twitter Marketing Tools Storytelling 60

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. This creates an opportunity for smart brands to bring new ambassadors into the fold based on their actual influence regarding topics and interests.

Marketing 60

Marketing Mobile Pinterest Analysis 60

ReimaginePR

JULY 25, 2016

You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. As someone who believes in the power of storytelling, this platform is high on my radar. Then you can direct your newfound relationships towards your brand page. in visual form.

Social Media 120

Social Media Technology Pinterest How To 120

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Reason #5: eBooks allow you to create a community around your brand. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. you may wonder. I like those reasons, don’t you?

eBook 219

eBook How To Writing Community 219

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

Video 62

Video Social Media Instagram Media 62

Contently - Strategy

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. What advice would you give brands who are maybe thinking about video but haven’t done it yet? Start small.

Marketing 90

Marketing Video Product Launch YouTube 90

PR Conversations

JANUARY 29, 2016

In a hyper-connected promotional world, go-it-alone temporary/flexible personally-branded employment is but a few clicks away for those finding themselves out of work, needing additional income, or wanting to build a career outside the normal organisational routes. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 185

Marketing Content Marketing Data Social Media 185

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. A well-thought PR plan ensures your videos reach the right audience, resonate with their interests, and amplify your brand message in a meaningful way.

Video 88

Video Publicity Marketing Analytics 88

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

NOVEMBER 13, 2018

Knowing that people are skeptical about what they see—especially what’s shared online— how did brands create content and campaigns this year that encouraged people to believe in them? Faced with audiences that were predisposed not to trust them, a few brands stood apart from the rest. Video credit: YouTube. Image credit: Adweek.

Brand 69

Brand Branding Sports Consumer 69

Contently - Strategy

JANUARY 9, 2019

Unfortunately for many video producers, some brands can’t see past social video in its most basic form. A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Consider the uber-popular YouTuber Jake Paul. Trust the video creators you hired.

Video 90

Video Brand Branding YouTube 90

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could. ” Joni Lockridge, PGA.

Social Media 45

Social Media Media Storytelling Local 45

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could. ” Joni Lockridge, PGA.

Social Media 40

Social Media Media Storytelling Local 40

PR 20/20

FEBRUARY 21, 2017

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling. Focusing on data to better understand customer needs and demographics.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Waxing UnLyrical

NOVEMBER 18, 2015

Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

An example of someone who has successfully applied this principle of emotional connection and response is YouTube star, PewDiePie , whose video channel recently hit 10 billion views. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. social + content marketing). Be nimble.

Marketing 48

Marketing Social Media Video Mobile 48

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions.

Tourism 88

Tourism Social Media Travel Marketing 88