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10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. Be a good storyteller. Storytelling is.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

But don’t simply post a link on your Facebook page and expect for it to go viral. If you haven’t already, you’ll need to make a shift in your thinking: from self-focused (here’s what our brand can do) to audience-focused (here’s what you can do with our brand/ product/ information).

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

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Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

The coffee chain trended worldwide on Twitter and garnered several headlines after viewers of HBO’s hit show claimed the brand’s classic cup made an appearance in Westeros. Earned media coverage wins over a paid advertisement—even if the headlines are due to an accident.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Another great example of digitized history comes from the 162-year-old Levi Strauss brand.

What Goes in a Social Media Promotion Plan?

ReimaginePR

Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. 8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. I have a fun idea.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. Creative PR helps B2B brands be accessible.

Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Beyond PR

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

How to use food imagery to grab a bigger slice of the PR pie

PR Daily

The campaign went viral, and IHOP sold four times as many burgers as a result. Cosmetics brands , for instance, have been using food names, scents, and imagery to sell blush, lipstick and mascara to women worldwide for decades.

4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

The video is a great example of the power of storytelling—along with a reminder to emphasize authenticity in your tales. How can you make your storytelling efforts more authentic and meaningful? 7 hints to help create viral content. Also: Google’s tribute to B.B.

3 places to find fresh ideas

PR Daily

So how do you improve idea generation, especially with more obscure brands or products (can we get people to care about bobby pins?). Don’t just look back on your brand’s founding history–look back on the role its product or service has played in people’s lives from the very beginning.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. However, many brand managers aren’t ready to rule it out, and some say sports are a big deal for their brand.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

3) Brands blur the lines between company and friend. “We’re We’re used to seeing communications and interactions with brands that are personalized. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. AdAge reported: Online advertising is expected to generate $120 billion in the U.S.

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

The social media platform suspended Grindr from using its advertising network following a report by the Norwegian Consumer Council asserting the app was one of several that shared users’ data with marketers. The Verge reported that “the whole thing seems to be designed to go viral.”

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Political advertising cuts to the heart of Facebook’s outsize role in society, and the company has found itself squeezed between liberal critics who want it to do a better job of policing its various social media platforms and conservatives who say their views are being unfairly muzzled.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more. It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches.

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Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Why it matters: Social media has sent the 24/7 news cycle into hyperdrive, and misinformation and “fake news” can go viral. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. How politics and branding intersect.

Video Production Trends For 2020

Prohibition

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Storytelling is what makes us human, as they make the message relatable. Brands turn to 360° video as a key component of their digital marketing strategy, and it’s easy to see why.

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How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation.

Twitter bans political ad buys, Toyota changes messaging on emissions, and when to use ROI or KPI measures

PR Daily

Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more. If any brand is going to be hurt, Toyota would probably be the most.”.

8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow

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30 Social Media Ideas In 30 Minutes

Journalistics

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Be mindful of all the representatives who may be trying to help your brand, but possibly making it worse without the right information and talking points.”

30 Social Media Ideas In 30 Minutes

Journalistics

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Be mindful of all the representatives who may be trying to help your brand, but possibly making it worse without the right information and talking points.”

Barstool Sports founder’s anti-union rant, Philly and VW ads banned in the UK, and Kohl’s partners with Facebook to reach millennials

PR Daily

Good morning, PR pros: Barstool Sports founder Dave Portnoy’s anti-union rant has gone viral , making the rounds across social media platforms, as well as in headlines. Instead, consider the growing call for diversity and inclusion in brand voice and messaging.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. It’s a common understanding that storytelling is an effective way to share ideas.

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How to Leverage Emotions to Boost Digital PR

Cision

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Unveiling surprising facts or data can also make your online PR content go viral. Humanize Your Brand.

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. So what precisely is the understanding between advertisers and their consumers as to honesty? We in advertising have been digging our hole with half truths for years.

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3 diversity lessons from Ancestry’s recent ad backlash

PR Daily

In doing so, historians and advertising industry insiders say, the ad campaign illuminates a set of very modern, ongoing American problems with race. But, like so many brands, it won’t take advantage of this opportunity out of some weird fear I get angry trying to understand.

10 companies with outstanding social media presences

PR Daily

Here are 10 to start following today: Related: The Paradox of What Makes Something Go Viral. When Isaiah Mustafa stepped into the role of the ultimate Old Spice guy, the drugstore cologne-turned-viral sensation attracted a legion of followers across multiple social media channels.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Blurred Lines between Influencers and Brands. Influencers and brand.

Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Good morning, PR pros: You probably remember the viral video of a BBC Skype interview gone wrong when the interviewees’ kids barge into the room: According to new research, such missteps are becoming more common. Still, influencers must diligently protect their personal brands.

We Love Long Stories

Doctor Spin

Twenty-four seven news cycles and bite-sized advertising masquerading as entertainment are coming at us like a furious swarm of moths clouding the sky. An episode is arguably much shorter than a full-length movie, but the actual storytelling spans across seasons instead of minutes.

Tell Longer Stories

Doctor Spin

Twenty-four seven news cycles and bite-sized advertising masquerading as entertainment are coming at us like a furious swarm of moths clouding the sky. An episode is arguably much shorter than a full-length movie, but the actual storytelling spans across seasons instead of minutes.

Tell Longer Stories

Doctor Spin

Twenty-four seven news cycles and bite-sized advertising masquerading as entertainment are coming at us like a furious swarm of moths clouding the sky. An episode is arguably much shorter than a full-length movie, but the actual storytelling spans across seasons instead of minutes.

IAB chief slams Trump’s social media EO, Google to use ‘page experience’ in search rankings, and Twitter rolls out scheduled tweets

PR Daily

Consider ways you can do the same, leaning into your brand voice and values. More than ever before, communicators must gain key skill sets and employ strategic communications and media relations strategies to boost their organizations’ coverage, reputation and overall brand.

Tell Longer Stories

Doctor Spin

Twenty-four seven news cycles and bite-sized advertising masquerading as entertainment are coming at us like a furious swarm of moths clouding the sky. An episode is arguably much shorter than a full-length movie, but the actual storytelling spans across seasons instead of minutes.