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Capture viral behavior with strange projects

Marketwired

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. Don’t lead with the brand. [By Karen Geier].

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4 lessons from @justaconstructionguy campaign’s viral success

PR Daily

Is it betrayal of the audience, or simply a clever marketing stunt? The account was a response to how common influencer tropes weren’t a fit for Austin’s Cuvee Coffee and its blue-collar branding. The marketing pros behind the account wouldn’t reveal Omar’s last name.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Project Fortune Teller: Data Predict Viral Success.

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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD. This, according to Voltz, was what someone shouldn’t do if they want their video to go viral.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? Online marketing guides constantly repeat one thing: The attention span of the audience is not that great.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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Viral Math for Loop Designers

Doctor Spin

Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Still hungry for viral success?

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What do you think of the ad and the subsequent viral response? If you succeed, you can have the next viral hit on your hands.

Less Is More in Digital Marketing and Advertising

5W PR

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Respecting the consumer’s time and attention is key when it comes to learning how to most effectively strike a balance in marketing.

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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The Dark and Twisted Side of Automation in Advertising

Sword and the Script

The story went viral as news organizations picked up the story. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. Go peruse a few tragic headlines and see what sort of advertising is adjacent.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Prankvertising: When Advertising and Practical Jokes Collide

Shift Communications

Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge.

The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.

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3 lessons from Fiji’s Golden Globes win

PR Daily

The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. Fiji water became a winner at this year’s Golden Globe Awards, thanks to a clever influencer marketing stunt.

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3 PR and marketing lessons from CarMax’s answer to viral video

PR Daily

What started as an idea to satirically advertise his girlfriend’s car turned into marketing gold. 2, Max Lanman posted a YouTube video advertising the 1996 Honda Accord that his then-girlfriend (now fiancée), Carrie Hollenbeck owned.

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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Media Relations Brand Strategy Event Marketing

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The exploit PR strategy: Burger King and liking old tweets

Doctor Spin

A recent Burger King PR stunt made quite a splash: The company wanted to highlight a brand anniversary, so they went about it in an online guerilla campaign by liking really old influencer tweets from the anniversary year.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

The coffee chain trended worldwide on Twitter and garnered several headlines after viewers of HBO’s hit show claimed the brand’s classic cup made an appearance in Westeros. Earned media coverage wins over a paid advertisement—even if the headlines are due to an accident.

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The exploit PR strategy: Burger King and liking old tweets

Doctor Spin

A recent PR stunt by Burger King made quite a splash: The company wanted to highlight a brand anniversary, so they started liking really old tweets from various influencers. So, is the exploit PR strategy something your brand should explore?

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

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5 ways brand managers can employ word-of-mouth marketing

PR Daily

Word-of-mouth marketing is a crucial part of online marketing strategies. More than half ( 64 percent ) of marketers believe that it’s the most powerful tactic there is. Historically, word-of-mouth marketing wasn’t easy for brand managers to control, making it hard to measure.

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How digital marketers should take risks

PR Daily

Consider these examples of brand managers making waves. It created an entire advertising campaign around this review. The campaign quickly went viral and was complimented by media outlets such as AdWeek for its ingenuity and the risk the resort was willing to take. Marketing

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Blue Bell faces viral challenge meltdown. Make sure your crisis response plan is ready for an unwanted viral moment.

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Top 13 influencer marketing fails

Prohibition

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. The backlash soon came that the post was a bit too perfect, staged and also not particularly reflective of the brand….

Ideas for marketing telehealth in the COVID-19 crisis

PR Daily

health care systems prepare for and manage the viral surge. The opportunity for health care marketers is clear: Market telehealth as a central part of your COVID-19 plan — and an essential, accessible service to patients and communities.

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How marketers and PR pros can avoid Fiji Water’s legal trouble

PR Daily

The water company had a viral marketing win, but it all unraveled when it couldn’t secure an agreement with the model behind the stunt. Here’s what marketers must know. Just ask the brand managers behind Fiji Water’s Golden Globes promotion.

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6 Reasons to Use Influencer Marketing

Critical Mention

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. They build your brand’s credibility.

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Drop “going viral” as a goal. by Frank Strong.

How Experiential Marketing Could Benefit your Company

5W PR

Marketing comes in many different shapes and sizes. Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. Content is an important component of any marketing strategy.

What Goes in a Social Media Promotion Plan?

ReimaginePR

Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. 8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. I have a fun idea.

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Nestle, Epic Games, Grammarly, Disney and more have pulled their ads after a viral claim that the platform’s algorithm helps child predators find and distribute salacious content. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator.

Doing Real-Time Marketing Right

Shift Communications

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. A cardinal rule with any strategy is that your message must always tie back to your brand. Brands take note!

The 3 Brands That Won Super Bowl 50

Cision

In the case of this highly anticipated communication, brands need to follow three rules: humor, scale and follow-through. Based on these results, forward-thinking brands can adhere to these three rules of Super Bowl commercials: 1. Brand.

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How to use food imagery to grab a bigger slice of the PR pie

PR Daily

The campaign went viral, and IHOP sold four times as many burgers as a result. Cosmetics brands , for instance, have been using food names, scents, and imagery to sell blush, lipstick and mascara to women worldwide for decades.

The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. percent of marketing leaders report they are able to prove the impact of social media quantitatively.

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Why marketers’ Google boycott is a PR move

PR Daily

Swiss companies, such as Swiss Life and soft-cheese manufacturer Baer, have announced that they’re halting advertising on Google , because ads have appeared alongside YouTube videos with inappropriate content. Also, no brand manager is going to boycott Google completely.

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