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In run-up to the Super Bowl, companies advertise their advertisements

PR Daily

Brand managers are trying several tactics—including teasers and social responsibility messages—to stand out against competitors during this year’s NFL championship matchup. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

Brand 247

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Build Brands with STOP Marketing Customer Experience Design not Storytelling

wiredPRworks

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? From Marketing 4Ps to STOP Marketing.

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand.

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Instagram opens advertising to all

PR Daily

When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers.

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. Guinness is a brand who knows the power of emotional storytelling. Guest Post by Matt Press.

Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

Sword and the Script

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Marketing advertising unscripted marketing

How brand managers can show authenticity on COVID-19

PR Daily

We asked Dustin York, di director of undergraduate and graduate communications at Maryville University , to share his insights on brand managers that were using the right tone and sharing clear and effective messages. A lot of large brands are doing really well.

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. shared her perspective on native advertising in a recent podcast recording.

Mobile marketing drives digital ad spending

PR Daily

As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users. Online advertising is overtaking traditional outlets in a major way for most brand managers.

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Report: Social media leads the way in online advertising

PR Daily

analyzes how companies are marketing themselves online, getting responses from 501 marketers from across the U.S. The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages. Google’s efforts are an example of the virtual offerings and messages many brand managers shared for Mother’s Day, as many consumers celebrated while also sheltering in place.

Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. Owned Media Requires Great Storytelling.

Will native advertising eventually be PR’s demise?

Communications Conversations

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). First, read through these “paid posts” the T Brand Studio is putting together.

How to Use eBooks to Grow Your Authority

ReimaginePR

That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand.

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How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.

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Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

Sword and the Script

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Marketing advertising unscripted marketing

The Power of Storytelling in PR

Cision

Billboards, people, advertisements, your friend, your boss. — Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? The four P’s of storytelling.

Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. AdAge Marketer’s Brief. AList Daily’s Marketing Today With Alan Hart.

The Case for Nonprofit Storytelling

Waxing UnLyrical

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. Nonprofit Storytelling: The Opportunity. The Science of Storytelling.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. 4 ways PR creates brand attachment. PR gives voice to brands.

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YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Here’s how they argue that your brand should think about video during this or any other crisis. Twitter Marketing research shows that people are turning to the platform during COVID-19, not only for news and updates, but also for entertainment and inspiration.

How a legacy cleaning supplies brand is using Spotify to juice engagement

PR Daily

For Jelmar President Alison Gutterman, the idea to launch a branded Spotify playlist started with her own dislike for cleaning. “I Jelmar started in 1949 and has become a storied brand in the cleaning supplies industry, more recognizable by the names of its products “Tarn-X” and “CLR.”

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Why PR pros are the best storytellers

PR Daily

Once upon a time in the world of marketing, there were three types of agency: PR agencies, direct marketing agencies and advertising agencies. Marketers knew exactly where they stood. Here’s a simple graphic to illustrate the constituents of effective brand communication.

The Art of Effective Storytelling and its Role in PR

Critical Mention

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. The four P’s of effective storytelling.

Print? Really? Here’s why it’s a smart option for marketers

PR Daily

Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. Do you evaluate print advertising as part of an overarching media strategy for your brand? For example, digital marketing may be more targeted than print.

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How a robotic duck calms young cancer patients and boosts Aflac’s brand

PR Daily

The beloved brand and pop culture icon, the Aflac Duck, proved to be a great jumping-off point. Aflac is a $36 billion market cap company, with the brand (of which the Aflac Duck is a large part) representing almost $20 billion of that total number.

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Native Advertising: Should PR Shore Up the Defenses or Lead an Expeditionary Force?

Shift Communications

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. As readers, we became adept at recognizing advertising features and flipping the page.

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Marketing? The new continuous storytelling cycle.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Third, Facebook is making playable ads available to all advertisers, not just gaming companies. This means marketers and communicators will have new ways to engage consumers on their channels. Regulation is key to enabling the industry can break out as a major marketing tactic.

Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. AdAge Marketer’s Brief. AList Daily’s Marketing Today With Alan Hart.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

It’s against our policies for any advertiser to make a false claim—whether it’s a claim about the price of a chair or a claim that you can vote by text message, that election day is postponed, or that a candidate has died. Learn more about brand intimacy by reading the full report.

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9 Need-to-Know Rebranding Tips

ReimaginePR

So they re-adjust, refocus and rebrand to better reflect what the market wants. Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. Develop a strong brand identity. The new brand image should be everywhere.

Why PR should get a slice of the marketing pie

PR Daily

the one that marketers struggle with most is whether to invest marketing dollars in advertising or public relations. Driving awareness through traditional advertising. Advertisers no longer have a monopoly on frequency or even reach. The case for content marketing.

How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. As someone who believes in the power of storytelling, this platform is high on my radar.

Storytelling Isn’t Just for Kids. Understanding the Value of Customer Impact Stories.

Barokas

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Brand opportunities on Netflix, Boeing may scrap the 737 Max, and Hallmark backtracks (twice) on LGBTQ ad

PR Daily

Good morning, PR pros: Netflix doesn’t have traditional advertisements, but with its dominance in the streaming TV marketplace, some brand managers are finding ways to partner up.

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