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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52
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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. 71% trust a business with “products/services are effective/work as advertised.”.

Brand 109
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Public Relations vs Marketing

Doctor Spin

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. Public Relations is typically taught under Communications.

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. This involves being genuine and sincere in communication.

Crisis 85
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The 7 Surprising Super Powers of PR

Onclusive

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Great content inspires trust, creates credibility, and builds brand awareness.

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Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68
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PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.