Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. There are over 2.7 There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. billion people were using social media globally.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 122

Survey Social Media Brand Branding 122

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 87

Advertising Advertising Ethics Fashion 87

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

Video 118

Video Social Media Media YouTube 118

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market.

Creativity 88

Creativity Video Social Media Education 88

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

JULY 7, 2023

We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. This is absolutely one to watch for brands and businesses who don’t want to fall behind the curve.

Instagram 62

Instagram Social Media Media LinkedIn 62

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. You’ve come to the right place. Check out the changes that will impact your Q1 strategy below. Get in contact today to find out how we could help you.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Brand 78

Brand Branding How To Advertising 78

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. We hear you. The IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC).

Instagram 62

Instagram Social Media Tools Media 62

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Catch up with the latest updates that you need to be aware of in our social media round-up below. Just ensure you correctly label creative AI content moving forward, to prevent a content culling and maintain audience trust. Planning for 2024 already?

Instagram 62

Instagram Social Media Facebook Media 62

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Here, we will educate you on everything social PPC! What is paid social media? How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. billion in sales have come from social media and this is expected to grow to $229.6 While the prospect of increasing sales through social media is appealing, it does take a lot of time and effort to be effective.

Social Media 59

Social Media Agency Media Pinterest 59

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Karen Freberg

FEBRUARY 8, 2021

Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. I am very grateful to Talkwalker for providing free access to their dashboard for users to see what is trending, and which brands “won” the social media conversation.

Social Media 104

Social Media Trends Media Reddit 104

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. In our new blog series, we talk what’s working (and not) across key social channels.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Does this post make sense for social?

Social Media 62

Social Media Strategy Media Nonprofit 62

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?

Financial 52

Financial Social Media Banking Media 52

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 2) RETARGETING.

Facebook 110

Facebook Advertising Advertising Creativity 110