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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

Capture viral behavior with strange projects

Marketwired

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. Rules of Winning with Unusual Content.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Data across the Content Life Cycle.

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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD. In order for people to share your content, they have to feel like it was authentic.

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Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Drop “going viral” as a goal. by Frank Strong.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What do you think of the ad and the subsequent viral response?

7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? Focus on long-form content. Content developers often misunderstand the recommendation.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Find viral platforms.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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Viral Math for Loop Designers

Doctor Spin

Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Content Production. Viral coefficient: 0,46.

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Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

How to use food imagery to grab a bigger slice of the PR pie

PR Daily

The campaign went viral, and IHOP sold four times as many burgers as a result. Cosmetics brands , for instance, have been using food names, scents, and imagery to sell blush, lipstick and mascara to women worldwide for decades.

What Goes in a Social Media Promotion Plan?

ReimaginePR

You can’t just post content, hope it reaches your target audience, and wait around while you come out on top with lots of adoring followers. Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. 8: Paid Advertising.

3 places to find fresh ideas

PR Daily

Whether it’s pitching an ad campaign to a new client or rejuvenating a stale marketing content strategy, the end product will only be as good as the brainstorm that birthed it. One example is Denham, a blue jeans brand that prides itself on their attention to product detail.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. Insider reported: “As we prepared to launch Baby Nut, we knew our fans would want as much content as they could get.

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

The coffee chain trended worldwide on Twitter and garnered several headlines after viewers of HBO’s hit show claimed the brand’s classic cup made an appearance in Westeros. Earned media coverage wins over a paid advertisement—even if the headlines are due to an accident.

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Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

The social media platform suspended Grindr from using its advertising network following a report by the Norwegian Consumer Council asserting the app was one of several that shared users’ data with marketers. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ].

10 Research-Based Tips for Writing Better Content

Cision

What I want to do in this post is to look at what researchers show are the most effective ways to engage people with content. In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. “you and brand X”).

6 Reasons to Use Influencer Marketing

Critical Mention

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. They build your brand’s credibility. They create fresh content.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Political advertising cuts to the heart of Facebook’s outsize role in society, and the company has found itself squeezed between liberal critics who want it to do a better job of policing its various social media platforms and conservatives who say their views are being unfairly muzzled.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. Why it matters: Social media has sent the 24/7 news cycle into hyperdrive, and misinformation and “fake news” can go viral.

Video Production Trends For 2020

Prohibition

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. They let users consume content in an immersive, interactive, and real way.

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Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more. It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. Brands who blog have more indexed web pages, which boosts SEO.

Content Marketing Is So Last Year

Flatiron Communications

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. Some creators even claimed to have sure-fire recipes for viral success.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

7 hints to help create viral content. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Twitter bans political ad buys, Toyota changes messaging on emissions, and when to use ROI or KPI measures

PR Daily

Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more. They turned the marketing message into a Halloween costume—and made national headlines.

Digital PR skills for PR pros are paramount for survival

PR Daily

We don’t have to rewrite the laws of gravity, comprehend the concept of “space-time” for general relativity, or invent the ultimate low-cost viral app, but PR professionals should: Market the digital skills we already possess.

30 Social Media Ideas In 30 Minutes

Journalistics

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. In the case of our Ryder Cup marketing efforts, we intentionally breed rivalry around patriotism and local autonomy. Content Storytelling.

Barstool Sports founder’s anti-union rant, Philly and VW ads banned in the UK, and Kohl’s partners with Facebook to reach millennials

PR Daily

Also: Top obstacles for social media marketers, Swarovski apologizes to Chinese consumers, and Dunkin’ gets ahead of Starbucks (and the autumn) with a pumpkin-palooza. Instead, consider the growing call for diversity and inclusion in brand voice and messaging.

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Social Media Marketing for Complete Beginners

ReimaginePR

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist. Most social media platforms give you the opportunity to visually communicate your brand message.

Top 13 influencer marketing fails

Prohibition

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. The backlash soon came that the post was a bit too perfect, staged and also not particularly reflective of the brand….

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense.

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Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Good morning, PR pros: You probably remember the viral video of a BBC Skype interview gone wrong when the interviewees’ kids barge into the room: According to new research, such missteps are becoming more common. Still, influencers must diligently protect their personal brands.

Ice Bucket Challenge, 'Like A Girl' win Facebook awards

PR Daily

A pair of viral marketing campaigns have won the top prize in the fourth annual Facebook Awards. RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ].

What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

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