ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility.

Reputation 137

Reputation Brand Branding Customer Service 137

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. It helps brands reach a larger and more engaged audience. Their endorsement can lend credibility and legitimacy to a brand. They are everyday consumers who are passionate about a specific niche or interest.

Product Launch 78

Product Launch Local Small Business Advertising 78

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 2) RETARGETING.

Facebook 110

Facebook Advertising Advertising Creativity 110

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

JUNE 9, 2016

My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Remember, this isn’t advertising. It’s more entertaining and less time consuming.

Pitching 120

Pitching How To Brand Branding 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

NewsWhip

JUNE 14, 2023

We value honest feedback as it plays a vital role in our continuous growth and impacts the choices consumers make when purchasing. Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.

Leadership 78

Leadership Software Customer Service Small Business 78

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Because consumers are now controlling the conversation, advertorials are dead.

Brand 40

Brand Branding Small Business Advertising 40

PR Fuel

OCTOBER 26, 2021

” No matter how great your products or services are, you need a way to inform consumers about them. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable. You don’t want to be stuck with trying to reach consumers via one distribution channel. Still not sure?

Writing 95

Writing Consumer Small Business Reputation 95

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty.

Report 225

Report Media Advertising Advertising 225

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. But what pushes us towards certain brands? But how valuable is it?

Publicity 255

Publicity Storytelling Automotive Software 255

5W PR

JULY 15, 2019

Social media advertising revenue has skyrocketed in recent years. Because the ads can be integrated into a consumer’s feed much more organically than a standalone sidebar ad on a website. Along with this increase in consumer support comes an influx of brands looking to grab a piece of the advertorial pie.

Strategy 68

Strategy Marketing Pinterest Google 68

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

PRSay

MARCH 17, 2021

But a lot of new business gets generated on social media. Small businesses have an Instagram site, where they feature their product or service, talk about their consumer support and build their brand. Their FAQs talk about [the proposed changes] intending to be about advertisements.

Instagram 217

Instagram Facebook Government Nonprofit 217

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the customer service go to for consumers. Top Tips For Small Businesses Considering Social Media Advertising.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the customer service go to for consumers. Top Tips For Small Businesses Considering Social Media Advertising.

Social Media 62

Social Media Trends Media Instagram 62

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. There are so many other businesses out there, and people only have so much attention to give.

Publicity 64

Publicity Small Business Advertising Advertising 64

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

Cision

AUGUST 11, 2016

Advertising Age Online. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Branding Strategy Insider. Given that, ignoring or dismissing it seems massively flawed.” MarketingProfs.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. You can hire a press release writer and start boosting brand awareness with ease. Researching and writing for your target audience can get exhaustive and time-consuming. A higher ranking can help you generate brand awareness.

Writing 105

Writing SEO Pitching Engineering 105

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand.

Video 120

Video Strategy YouTube Marketing 120

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. TigerGraph made its graph technology free for use by researchers working to prevent the spread of the coronavirus.

Healthcare 52

Healthcare Small Business Resources Data 52

Mindful Marketing

JULY 26, 2019

In an age of artificial intelligence and deepfakes, it’s not surprising that some brands are promoting themselves using people who aren’t people. The avatar’s carefully curated personal brand has made her alluring to millions of real-life fans , including more than 43,000 subscribers on YouTube and over 1.6

Ethics 70

Ethics Consumer Reputation Corporate 70

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Brand-to-brand collaboration. Rich Young | Fine Tune.

Marketing 166

Marketing Employee Content Marketing Training 166

Beyond PR

OCTOBER 31, 2017

Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And speaking of brand perception: it can fluctuate wildly with a single negative mention. But what’s the solution? The media world is changing.

Measurement 65

Measurement Media System Small Business 65

Mindful Marketing

NOVEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. Promotion : “GivingTuesday” is a memorable moniker that likely builds brand recognition and supports understanding of the initiative through paid and earned media.

Marketing 93

Marketing Nonprofit Case Study Small Business 93