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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. The most successful businesses?

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Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

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3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

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5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

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The How and Why of PR Attribution

Onclusive

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand.

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How to Measure the Success of your PR Activity

Prohibition

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. Coverage in well-known publications is a sign your activity has been successful in raising brand awareness and getting in front of the eyes of key target audiences.

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Working with Micro-Influencers to Create Effective Brand Campaigns

PRSay

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. To that we say, “Lighten up, brands!”.

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