5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Prohibition

AUGUST 25, 2022

With this, users can now share reels to Instagram and Facebook at the same time if the profiles are linked, as is common with cross-platform story and post sharing, enabling users to reach a wider audience at this click of a button. Facebook attempts to keep up with TikTok. Top 3 Brands Utilising Virtual Influencer Marketing.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

PR for Anyone

JULY 4, 2023

She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries!

Instagram 130

Instagram LinkedIn YouTube Advertising 130

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Community 93

Community Facebook How To Employee 93

PR for Anyone

JULY 4, 2023

She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries!

Instagram 130

Instagram LinkedIn YouTube Advertising 130

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Here are five ways to gain visibility within Facebook in 2018: 1.

Facebook 177

Facebook Community Advertising Advertising 177

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. What Else is Coming From Facebook?

Facebook 87

Facebook Social Media Mobile Media 87

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Communications Conversations

MAY 26, 2022

If you’re like most brands, it’s probably spend in content creation and ads. Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. Meanwhile, how much time do we spend on listening and community-building? Sometimes 5-7 hours.

Social Media 143

Social Media Marketing Media Community 143

Communications Conversations

JANUARY 15, 2018

Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook.

Facebook 131

Facebook Video Brand Branding 131

Communications Conversations

FEBRUARY 7, 2017

In case you haven’t noticed (and if you haven’t, you’ve most likely been vacationing on the moon for the last 3+ months), your Facebook newsfeed has been taken over by politics. Except if you’re a brand marketer. But, I do wonder what this means for brands. Specifically for Facebook.

Facebook 60

Facebook Brand Branding Marketing 60

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. Some advertisers lent their ears to the complaints as well.

Brand 174

Brand Branding Fashion Advertising 174

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Stephen Waddington

JANUARY 23, 2019

Advertisers only pay when Google delivers a consumer to a campaign website. How to run a paid Facebook campaign Boosting content is the most popular way to execute a PESO campaign on Facebook. You’ve two options for paid activity on Facebook, namely ads and promoted content to the community that follow a Facebook Page.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. Most have huge advertising and marketing clout.

Corporate 338

Corporate Policies Groups Public Affairs 338

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. They also foster a sense of community and inspire others to embark on their own journeys. Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising.

Tourism 88

Tourism Social Media Travel Marketing 88

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. 79 billion people scroll through Facebook every month, according to November 2016 statistics. Disable Comments Where Appropriate.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform.

B2B 310

B2B Video Social Media Creativity 310

5W PR

OCTOBER 10, 2023

Social media provides a sense of connection and community. Product discovery Consumers often discover new products and brands through social media. Brand loyalty Engaging social media consumer behavior can foster brand loyalty. Telling the brand’s story Use social media to tell the brand’s story.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. Brands use UGC to engage audiences and boost online presence. User-generated content is created by consumers, not brands. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign.

Consumer 88

Consumer Video Social Media Community 88

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets! Fun, right?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Prohibition

FEBRUARY 13, 2024

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences.

Instagram 62

Instagram LinkedIn Social Media Media 62

Shift Communications

JULY 13, 2015

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed. Christopher S.

Facebook 60

Facebook Consumer Advertising Advertising 60

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. All these actions are PR functions.

Small Business 213

Small Business Fashion Groups Local 213

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. So, what should a company know as they are looking to begin marketing on TikTok ? The growth of TikTok.

Marketing 88

Marketing YouTube Advertising Advertising 88

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility.

Reputation 137

Reputation Brand Branding Customer Service 137

ISEBOX

MAY 16, 2016

So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug. Specifically, as part of agency’s “postmarketing reporting requirements,” drug firms must submit all marketing materials at the time of initial dissemination and/or publication of the advertisement.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Shift Communications

JULY 13, 2015

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed.

Facebook 60

Facebook Mobile Consumer Advertising 60

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. Facebook : Facebook is the premier social media network, particularly for retail businesses. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Post, and Post Often.

Social Media 60

Social Media Brand Branding Media 60