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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

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The Top 10 Sports Stars on Social Media – and Who You Should Be Following

Prohibition

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. A veteran marketer and an up-and-coming rookie argue the call.

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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed.

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Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

This, following research that 71% of people surveyed agree that homophobia remains a problem in sport, prompted EE to create ‘GayVAR’. The decision to do so by EE is not only creative , but its also topical in the sport and got a lot of people talking – proving a hit with the media. Ronaldo was keen, Serena not so much.

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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed.

Sports 94
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How Marketing Still Needs Racial Redemption

Mindful Marketing

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g.,