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3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. YouTube has learned from its mistakes (believe it or not). YouTube has learned from its mistakes (believe it or not).

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7 Social Media Trends that came into play in January 2021

Prohibition

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. YouTube analytics added a new ‘First 24 hour’ data metric.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. It’s an area that brands should investigate. #6 Extreme views polarise public discourse.

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2019 Meeker Report Highlights

Solo PR Pro

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Internet user growth is slowing (but innovation and competition remain). Activity is stable, but growth is slowing. Digital Media Usage.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. It gives me the YouTube audience hugeness, right? Facebook native video.

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The good and the bad: a look back at PR campaigns that launched in January

Prohibition

As part of this, a number of big brands, including Morrsions and Tesco, announced that they’d be willing to offer their services to help the NHS. This bid to help the NHS highlights the genuine good will of the brand and showcases their support through a challenging time. Brewdog offering their premises as a COVID vaccination centre .

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Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. It integrated and then decoupled YouTube and Hangouts. Google+ was probably more than just a social network, it was a bet on personalized search results. I believed the hype.

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