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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

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Storytelling Isn’t Just for Kids. Understanding the Value of Customer Impact Stories.

Barokas

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. The post Storytelling Isn’t Just for Kids.

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Free White Paper! Build a Brand Journalism Program

Cision

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. So how can you create content that will spread awareness of your brand and drive sales? Make sure your brand journalism plan is concentrated on your brand’s goals.

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How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human.

Brand 156
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Why You Should Master The Art of Storytelling

Masters in Communications

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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The digital storyteller to watch in 2017

The Stalwart Blog

His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section. The idea is beautiful digital advertising with an art director's eye, not an engineers. What digital storytellers do you think will crush it in 2017? Joshua, I am rooting for you! .