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Capture viral behavior with strange projects


However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. These brands are winning with markets that are hard to target by traditional means. When most brands invest in social media, they make the same mistakes often. You can’t win at social by making antiseptic brand-first tweets or Facebook updates.

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4 lessons from @justaconstructionguy campaign’s viral success

PR Daily

The account was a response to how common influencer tropes weren’t a fit for Austin’s Cuvee Coffee and its blue-collar branding. Buzzfeed wrote : “The whole idea was what we always thought as an influencer, and what we used as an influencer in the past, they don’t always fit our brand,” he said. ” So, McKim worked with an advertising agency called Bandolier Media to create the “Omar” persona. View this post on Instagram. Instagram?

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Viral Math for Loop Designers

Doctor Spin

Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses. Still hungry for viral success?

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses.

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YouTube, Instagram increase filtering for user content

PR Daily

wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. It has since pulled down thousands of videos of children as a result, and removed the advertising from nearly 2 million videos and over 50,000 channels. Now these companies are grappling with the ramifications of their openness on user growth and advertising revenue.

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Here are today’s top stories: Instagram targets bullies with platform changes. Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Related reading: Instagram offers feature to recover accounts from hackers. Infographic: How to feature your organization in Instagram Stories. 6 ways to tell better visual stories on Instagram. View this post on Instagram.

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Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Here are today’s top stories: Instagram privacy hoax hooks big fish. The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. Secretary of Energy Rick Perry also shared it on Twitter and Instagram, but later deleted it. I think the most surprising thing about celebs falling for this isn’t that they don’t know how Instagram works (who does!)

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and videos across their social media channels. Why is Instagram Stories Feature Important? Guest post by Alex Slichnyi.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Political advertising cuts to the heart of Facebook’s outsize role in society, and the company has found itself squeezed between liberal critics who want it to do a better job of policing its various social media platforms and conservatives who say their views are being unfairly muzzled. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. It’s against our policies for any advertiser to make a false claim—whether it’s a claim about the price of a chair or a claim that you can vote by text message, that election day is postponed, or that a candidate has died. The report also breaks down which brands are most attractive to different genders.

5 ways brand managers can employ word-of-mouth marketing

PR Daily

Historically, word-of-mouth marketing wasn’t easy for brand managers to control, making it hard to measure. It relies on brand marketers connecting with customers and customers connecting with their friends, so analysis became difficult across potential digital and in-person points of contact. Mastering the potential of word-of-mouth marketing gives brand managers a substantial competitive advantage. We’re bombarded every day by advertising messages.

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What Goes in a Social Media Promotion Plan?


Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. As for Instagram, the 18–29 crowd leads the way and doubles the amount of 30–49 year old users. This shows that if your target audience is between the ages of 30–49, they’re more likely to be on Facebook and only somewhat active on Instagram. Now you can spend most of your time on Facebook, while still devoting a portion of it to promoting on Instagram.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

3) Brands blur the lines between company and friend. “We’re We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

How to use food imagery to grab a bigger slice of the PR pie

PR Daily

On Instagram, we feast publicly: The hashtag “#food” has almost 350 million posts —and that number grows by the second. The campaign went viral, and IHOP sold four times as many burgers as a result. Cosmetics brands , for instance, have been using food names, scents, and imagery to sell blush, lipstick and mascara to women worldwide for decades. Here are three ways you can craft a campaign around food to create a memorable impact that fits your brand: 1.

7 social media trends to watch out for before 2020 hits

PR Daily

The platform’s bid for long-form, episodic content shows no sign of lessening, leading to more mid-roll programmatic advertising opportunities for brands. We will see more ads within Instagram Stories. For example, Instagram was experimenting with increasing ad volume in Stories via testing back-to-back Stories ads from different brands. Instagram will continue its inevitable decline of organic reach.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

Communicators must work even harder to stand out and protect their organizations’ brand images from rumors floating around social media platforms. Most of the time, viral content raises brand awareness, and then your work has just begun.

Top 13 influencer marketing fails


Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand. On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation.

Burger King draws ire with ‘racist’ social media ad

PR Daily

Burger King New Zealand’s Instagram feed posted an ad featuring customers using cartoonish chopsticks to eat a Vietnamese-themed sandwich. Instead, the message was widely seen as offensive and lazy, illustrating the nebulous terrain that brand managers must navigate to avoid online backlash. However, the post was later deleted after a post condemning the advert as offensive and culturally insensitive went viral, attracting over 2.7m

Digital PR skills for PR pros are paramount for survival

PR Daily

We don’t have to rewrite the laws of gravity, comprehend the concept of “space-time” for general relativity, or invent the ultimate low-cost viral app, but PR professionals should: Market the digital skills we already possess. They either lack or have poor digital marketing, PR or advertising in search engines and social media. Reporters are encouraged to post on Twitter, LinkedIn, Instagram and other platforms.

Ice Bucket Challenge, 'Like A Girl' win Facebook awards

PR Daily

A pair of viral marketing campaigns have won the top prize in the fourth annual Facebook Awards. RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ]. Here’s the request from the campaign’s landing page: We want to see your photos, videos, Vines, Instagrams…you name it! The “Ice Bucket Challenge,” which helped ALS charities raise more than $220 million, won the Blue Award.

Video Production Trends For 2020


As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Just as we’ve seen “shoppable” images surface on platforms such as Instagram, in 2020, we’re going to see a rise in videos where the audience plays a role in shaping the narrative. It can also be used throughout a brands social media to catch the attention of a browsing consumer.

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2020 Social Media Trends

Konnect Agency

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Estimates show that in 2020, brands will spend up to $5-10 billion on influencer marketing. Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more. Instagram stories growth as a marketing tool.

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Particularly on Instagram, Apple sources user-generated content through the #ShotoniPhone hashtag. If you’re eager to move beyond pushy promotions and slick sales messages, read on.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. AdAge reported: Online advertising is expected to generate $120 billion in the U.S. this year, growing from just $100 million in 1995, according to an advertising forecast from Publicis Groupe’s Zenith. Trust in CEOs craters, Bed Bath & Beyond pulls ‘blackface’ jack-o’-lanterns, and Gen Z keys in on brand purpose.

How to Pitch Social Influencers


They are moving to YouTube and Instagram. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials.

How to engage your audience on social media

PR Daily

For an organization to find success online, brand managers must find a niche and cater to those consumers. Often, a consistent and well-rounded social media presence is the special ingredient that helps a brand edge out its competition and build an audience. Facebook, Twitter and Instagram are no longer just for sharing funny cat videos; they are leading platforms for large-scale advertising and marketing campaigns.

3 Trends for Business Culture and Communications in 2019


“Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. Brands are beginning to over-rely on data and measurement.

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Welcome to the World of TikTok

Konnect Agency

Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication. As the number of active TikTok users continues to rise, digital marketers should consider how this platform might be the answer to solving some of a brand’s biggest social media marketing challenges – growth, new audiences and engaging content. Never before have brands been able to create virality on such a massive scale.

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5 social media tips for promoting your online course

PR Daily

Content that delivers real value to your target audience can go viral. Referral programs can help build word-of-mouth for your brand. Social media advertising requires patience and research. Rather than continually spamming followers to sign up, deliver short tips related to your course content through Instagram posts, live video and more. For example, Melyssa Griffin of Blog to Biz Training provided short informational posts on her Instagram account.

5 free ways marketing pros can make a splash

PR Daily

Social media platforms like Facebook, Snapchat, Instagram and Twitter give you direct access to millions of potential customers, located all over the world. Don’t flood your audience members with direct advertisements; that flood will turn them off and cause them to disconnect with your brand on social media. Instead, subtle and clever posts will naturally spark interest in your brand. Related: The 3 Steps to Building a Winning Brand Strategy.

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How Easily Can Businesses Reach a Social Audience?


Facebook changed its algorithm recently, while Twitter and Instagram integrated algorithms into their platforms earlier this year. So what I want to do in this post is take a look at how effectively businesses can currently reach an audience on the most popular social platforms for free, through search and through advertising. Incidentally, hashtags on Facebook don’t seem to be as effective for search as they are on Twitter or Instagram. Instagram.

How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising.

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NYT acquires ‘Serial’ production company, Nike braces for layoffs, and KFC crocs are coming soon

PR Daily

Also: Hershey tweets visuals highlighting second-quarter results, Starburst celebrates self-care with branded kit, Facebook examines racial bias and more. Facebook is researching racial bias on its social network and on Instagram, along with ways to combat it.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more. The video racked up 2 million views on Twitter at time of publishing, showing another way brand managers can mix light-hearted content with serious themes and messaging. It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches.

Quibi calls it quits, offers ‘Friendsgiving’ retreat, and Innocent Drinks tweets its DE&I accountability

PR Daily

Short-form and mobile-first content is thriving—a look at TikTok, Instagram and Snapchat underlines several viral trends—but without putting your consumers first, you can quickly fail. We haven’t paid for ads on Facebook or Instagram since. Also: The Hershey Co.

5 unique ways to break into social media marketing

PR Daily

For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs. With almost no money spent on advertising and little promotional effort on our part, a number of presentations we uploaded to SlideShare went viral. Related: How to Pick the Best Online Advertising Channel for Your Business.

10 books every PR pro should read

PR Daily

This New York Times bestseller takes a stab at explaining why certain products and ideas go viral. Author and Wharton marketing professor Jonah Berger argues that, contrary to popular belief, advertising isn’t what makes something popular, but rather the secret science behind word-of-mouth and social transmission of ideas. Social Media: Marketing Strategies for Rapid Growth Using Facebook,Twitter, Instagram, LinkedIn, Pinterest and YouTube ” by John Williams.

3 branding lessons from the rise and fall of Ken Bone

PR Daily

Internet stardom can be a double-edged sword—for both individuals finding their 15 minutes of online fame and the brand managers who ride their coattails. Bone’s memeification has followed a pretty standard trajectory as far as internet celebrity goes — a Joseph Campbell–style mono-myth viral cycle consisting of four stages: Memeing, Interviewing, Cashing In, and Falling From Grace. Savvy brand managers soon came knocking to share in his 15 minutes.

Letter from Grand Central Rail

Stephen Waddington

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. The event was promoted on Instagram by celebs that failed to disclose that they were being paid.

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