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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. The top three elements include photos, social media posts and videos.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Share of Voice : Compares your brand’s mentions against competitors.

Trends 105
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video. A public-facing CEO.

Video 149
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For brands, however, it means a paradigm shift. Brands and advertisers have long relied on cookies to learn more about users’ location, interests, and buying behavior.

Privacy 96
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4 Examples of Fair Use Debates in the Digital World

Cision

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. But copyright violations can have disastrous consequences.

Examples 120
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Share your data for a better PR program

Shift Communications

Brands often have baseline style guides, but style guides aren’t enough. If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Earned Media. Owned Media. Paid Media.

Data 157
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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

PR helps small businesses build brand awareness and credibility. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business.