Deirdre Breakenridge
NOVEMBER 16, 2016
This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales? SFM: Yes, exactly.
Shift Communications
OCTOBER 22, 2014
One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen. Thankfully Facebook presents brands with several options to increase the number of eyeballs on the content and engagements with the post. Christopher S. Vice President, Marketing Technology.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
DECEMBER 21, 2021
PR grows more in demand. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.
Shift Communications
NOVEMBER 10, 2014
Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. This data can help you find promotion opportunities or even indicate where you could spend an advertising budget.
Shift Communications
DECEMBER 28, 2015
We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. As a brand manager, the best thing you can do is accept this fact and adjust strategies.
Shift Communications
DECEMBER 4, 2017
PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. To compensate, more walls will go up, making media less visible to PR professionals and their audiences.
Shift Communications
JUNE 12, 2017
Do we help build confidence in a brand to nurture or ease the selling process? Once we have qualitative data, we blend it with quantitative data to understand our customer behavior, then modify our sales, marketing, advertising, and public relations strategies to align with our customers. Christopher S.
Expert insights. Personalized for you.
150 
Let's personalize your content