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Instagram opens advertising to all

PR Daily

When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers. Advertisers also have access to new ad formats that help them achieve a variety of objectives, allowing people to learn more about something that interests them or even shop for a product right from Instagram.

Instagram Video Changes: Is Longer Better For Brands?

Cision

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Billboards, people, advertisements, your friend, your boss.

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7 crucial Instagram tips for marketers

PR Daily

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To help, here are seven steps that every brand should grab to achieve Instagram success: 1. Your Instagram efforts should begin with your profile. What do younger consumers want to see from brands on Instagram?

Instagram launches business account

PR Daily

Instagram would like you to know that it’s serious about becoming a legitimate marketing vehicle. Here’s the first post from the account, which comes with a detailed description of why Instagram decided to launch it: The business community in all capacities—from major brands, to small businesses and creative agencies—has been an important part of Instagram since the beginning. Hayes continued, “Instagram has made us realize, there isn’t one way to tell a story.

Why Instagram’s “Barter Economy” is a Good Thing

Shift Communications

Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. Companies send product to bloggers, who “repay” the brand with an honest review on an influential blog with thousands of readers. …For marketers, influencers, and consumers.

How to Measure Your Work With Instagram Influencers

The Resolution Blog

We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. both on organic and on brand collaborations. Create a more positive brand sentiment? What Happens When Instagram Hides “Likes”?

7 crucial Instagram tips for marketers

PR Daily

The year 2018 will be a seen as a turning point for Instagram marketing. Instagram now has more than 800 million active users, with 71 percent of US adults. To help, here are seven steps that every brand should grab to achieve Instagram success: 1. Your Instagram efforts should begin with your profile. Because Instagram is so visual and light on text, its profiles do much more heavy lifting compared with other social networks. the MDG Advertising blog.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. Instagram launched its own version of Stories. looking to capitalize on short attention spans and increase brand mentions and consumer clicks. The Verge reported : There are some major differences between Instagram Stories and YouTube’s iteration of the feature. Instagram Stories offers more targeted content.

Instagram rolls out multi-video marketing tool

PR Daily

Vloggers and video marketers are reveling in Instagram’s latest ad tool: The option to showcase multiple videos in a single post. Brands such as Airbnb, Macy’s and Taco Bell are taking advantage of video ad carousels, which can feature a mix of video and still images. Advertisers can feature up to five videos at 60 seconds each—though it’s hard to imagine many users taking the time to swipe through and watch. How will you use Instagram’s carousel ads, PR Daily readers?

Instagram rolls out a targeted marketing feature

PR Daily

Many brand managers are moving to embrace the trend—and a recent announcement from Instagram might make it even easier. On Tuesday, Instagram rolled out “dynamic ads,” which will show users ads based on what they previously searched for using their mobile devices. Dynamic ads on Instagram let you promote the right products to the right person at the right time. RELATED: Get the scoop on Twitter, Facebook, LinkedIn and Instagram developments at Facebook headquarters.

How to tailor your Instagram for millennial audiences

PR Daily

Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. The chance to advertise curated products and services to a nearly unlimited number of potential buyers is too good to pass up. Advertisers also must walk a tightrope when it comes to targeted ads and customer opinion. In another report , up to 63% of respondents say they would effectively boycott a brand for targeting them too insistently.

How much should you pay for an Instagram post?

PR Daily

When most people think of influencer marketing, they think of paid Instagram posts from the Kardashians. You may also want to search for influencers who are already talking about your brand. Just because an influencer has a large following doesn’t mean that he or she is automatically the best fit for your brand. RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms.]. Be creative.

Brands Using Instagram in PR: 7 Examples to Get You Inspired

The Resolution Blog

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. To shine against all the noise, you need to be extra creative. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye…. Instagram’s Most Liked Egg We’re all a bit sceptical of people asking for Likes, but when an egg called out for those coveted little hearts earlier this year, we couldn’t resist.

10 Pro Tips for Instagram

Cision

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. There’s no explanation on how to use Instagram for promoting a business.” Instagram is impressive. Images get attention, and Instagram has found the secret formula to effectively present visual content to a social audience. Want more expert Instagram advice?

6 Ways To Refresh & Revamp Your Clients’ Facebook Advertising Campaigns

Solo PR Pro

As a Facebook Advertising specialist, I hear this one all the time. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house. They’re using Facebook Advertising poorly. But being able to follow the steps in the Ads Manager doesn’t mean you’re leveraging Facebook Advertising properly and getting the most out of it for your business. Test New Creative. Add Instagram Into The Mix.

Integrating Instagram Stories into Social Media Classes

Karen Freberg

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. It’s been amazing to see the transformation ( and additions ) of Instagram Stories [here’s a great guide from Hootsuite ] in particular just in the past few months. What are some of the ways we, as professionals, can use Instagram both in and out of the classroom? Storyboard proposals for Instagram Stories.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Such so-called soft skills include critical thinking, creativity, and problem solving , noted Ang. Here are today’s top stories: Instagram privacy hoax hooks big fish. The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. Secretary of Energy Rick Perry also shared it on Twitter and Instagram, but later deleted it. How politics and branding intersect.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Political advertising cuts to the heart of Facebook’s outsize role in society, and the company has found itself squeezed between liberal critics who want it to do a better job of policing its various social media platforms and conservatives who say their views are being unfairly muzzled. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. 2) Instagram.

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Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Motel 6, Cracker Barrel, Home Depot and Keurig Dr Pepper have severed ties with the Texas-based advertising agency The Richards Group, following racist remarks its founder made during a meeting. The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. We exist to endear brands to all people.

How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

Instagram boasts 400 million users; Twitter comes in at 320 million. You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. This is huge for businesses since it can help showcase “the human behind the brand”—a crucial element for conversions. You can create a Brand Page which gives your brand an online presence or you can also post as an individual user. Instagram.

During its outage, Facebook turns to Twitter to share updates

PR Daily

For most of the globe Wednesday, the social media company was powered down, including its subsidiaries Instagram and WhatsApp. The social media company suffered a global outage on Wednesday, affecting users on its Facebook, Instagram and WhatsApp platforms. The outage forced many to get creative and join other networks: #FacebookDown. Instagram stayed true to its branding with a little visual flair: We’re aware of an issue impacting people's access to Instagram right now.

Branding rules for social media managers

PR Daily

How a brand is perceived online has a lot to do with its presence on various social media platforms. If brand managers aren’t readily available to respond to questions or ease worries during a crisis, consumer loyalty might wane. TubeMogul’s “ Brand Marketer's Guide to Social Media Advertising” breaks down how to do that by asking two simple questions: How can marketers efficiently optimize their efforts across multiple social networks at once? Instagram.

3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]

Sword and the Script

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. When asked about the top way to differentiate their brand: 27% of respondents said CX; 21% said superior product differentiation; 21% said brand authenticity; 19% said visual brand identity; and.

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Twitter offers awards to brand managers

PR Daily

Now that Twitter is a decade old—and struggling to attract both users and advertisers—the social platform recognized this, launching Twitter Awards. Joell Lunenfeld, Twitter’s VP of sales strategy, wrote in a company blog post that Twitter wants to recognize brand managers who “influence marketing” on the platform: On our 10 year anniversary, we celebrated the creative and groundbreaking work our clients, partners, and agencies have created on Twitter.

Capture viral behavior with strange projects

Marketwired

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. These brands are winning with markets that are hard to target by traditional means. When most brands invest in social media, they make the same mistakes often. You can’t win at social by making antiseptic brand-first tweets or Facebook updates.

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Brand opportunities on Netflix, Boeing may scrap the 737 Max, and Hallmark backtracks (twice) on LGBTQ ad

PR Daily

Also: How Americans view the economy, Harvey Weinstein’s image rehab, key elements of modern PR, Instagram’s group stories, and more. Good morning, PR pros: Netflix doesn’t have traditional advertisements, but with its dominance in the streaming TV marketplace, some brand managers are finding ways to partner up. Instagram rolls out ‘Group Stories’.

Working with Micro-Influencers to Create Effective Brand Campaigns

PRSay

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. We define ambassadorships as long-term opportunities for influencers to work on a brand’s campaigns. Guidelines plus creative freedom. To that we say, “Lighten up, brands!”.

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Focusing on quality, rather than just posting for posting’s sake, will help build your brand and drive sales by directing users straight to your website.

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

If you are concerned about your work running into the digital firewall that is copyright law, pay for the rights or use something with a creative commons license. Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain.

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Here are today’s top stories: Instagram targets bullies with platform changes. Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Related reading: Instagram offers feature to recover accounts from hackers. Infographic: How to feature your organization in Instagram Stories. 6 ways to tell better visual stories on Instagram. View this post on Instagram.

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How To Continue To Elevate Your Brand Strategy & Stay Relevant In This New Normal

Konnect Agency

Consumers have become accustomed to insincere messaging and certain buzzwords, as brands continue to tailor their messaging due to what is going on in the world around us. Brand Strategy has never been more important than now. Creative stunts & campaigns that keep you top of mind.

Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. GrapeVine a great influencer platform focused on Instagramers.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

3) Brands blur the lines between company and friend. “We’re We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

8 ways to help your social media manager help your brand

PR Daily

Your social media managers aren't there solely to read comments left on your brand’s Facebook page. By making social media an integral part of your process rather than an afterthought, you can have a more consistent brand experience across all your channels, from the web to CRM to social media, and from early planning to final steps such as approvals. RELATED : Attend the Big 5 social media boot camp, with presentations on Facebook, LinkedIn, Twitter, Snapchat and Instagram.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms.

Print? Really? Here’s why it’s a smart option for marketers

PR Daily

Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. Do you evaluate print advertising as part of an overarching media strategy for your brand? Linda Thomas Brooks, president and CEO of the Association of Magazine Media , offers insights into trends in magazine publishing and implications for marketers and advertisers. That means other brand KPIs are best achieved through other channels.

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Communications Considerations Amidst COVID-19

Konnect Agency

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. Stick to your brand’s area of expertise and do not deviate from that.

11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. The audience kills advertising. Native advertising smack down. “At

7 ways to get employees to share your message on social media

PR Daily

Brand amabassadors can be a huge boon for any organization. Here’s how to cultivate a culture of sharing and encourage employees to amplify your brand reach. Answer with care and creativity, because it matters—a lot. Almost two-thirds (65 percent) of those companies reported an increase in brand recognition. In addition to increasing brand awareness, employees can drive sales and support recruiting efforts.