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How to Attract Your Ideal Customer on Instagram

Cision

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Easy mechanics to join.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Companies like WEGO Health , Health Union and Meroki are all great platforms that connect healthcare brands with advocates. Accessing this new audience (through things like product reviews and sponsored posts) can be highly effective and much more cost effective than trying to target new customers through other marketing channels.

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Want to deliver valuable content in 2016?

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11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

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What is User Generated Content?

5W PR

User-generated content (UGC) is created by consumers, not companies or brands. It can take the form of text, photos, videos, and other content shared online. Brands use UGC to engage audiences and boost online presence. What is User-Generated Content? User-generated content is created by consumers, not brands.

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Are You Fully Promoting your Brand?

Critical Mention

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

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What does cadence have to do with it? Using PR to increase your corporate brand awareness goals.

Landis PR

Putting aside the old “see it three times in a purchasing cycle” rule , cadence is now an important part of overall brand awareness in all of communications’ shapes and forms, including public relations and content creation. What’s a brand to do? Related articles: The Importance of Quantity and Frequency in Content Marketing.