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8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We've scoured studies from such brands as Content Marketing Institute , Hubspot , and Salesforce -- all leaders in content marketing trends -- with the goal of showing you the very best advice to boost your strategy.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". Invest in Video Content.

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11 Content Marketing Mistakes to Avoid


If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. View this post on Instagram.

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. In one minute, 216,000 new photos are added to Instagram. million pieces of content on Facebook.

9 Content Snacks from the Story of Content Marketing

Sword and the Script

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. It does so through a who’s who list of interviews and case studies from brands big and small. The end of interruption marketing. “So

Are You Fully Promoting your Brand?

Critical Mention

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Advertise Strategically. Another way to strategically promote your brand is to boost your social media posts with ad spend.

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Content Marketing: Don’t Make Home Improvements to Rental Property

Sword and the Script

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users),” reported Matt McGee , in a news piece for Marketing Land. “It It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”.

Avoid these 11 content marketing mishaps

PR Daily

If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. You could develop content to entertain and never sell, but what if people really. When editing, you're too focused on optimizing content.

9 Content Marketing Trends That Will Rule The Roost In 2016


Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Episodic Content .

Why and how to use IGTV for content marketing

PR Daily

With the recent launch of IGTV , Instagram clearly has its eyes set on seizing the throne. Can I watch TV on Instagram? According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ]. Best practices for IGTV content marketing. Create content in an episodic format.

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Though it’s not an formal recipe, it’s a great way to give fans a behind-the-scenes peek at the iconic menu item and increase brand excitement. The size of the dining rooms will vary in size depending on the market. Instagram rolls out post suggestions.

7 crucial Instagram tips for marketers

PR Daily

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Though most marketers understand the power of the platform, actually establishing a successful presence remains a challenge. To help, here are seven steps that every brand should grab to achieve Instagram success: 1.

Top 7 Communication Resources

Critical Mention

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. Priscilla is the marketing coordinator for Critical Mention.

How to Use eBooks to Grow Your Authority


That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Think about it, if you give away something of premium value (in this case, an ebook), you’ll get something extremely valuable in return, like an email address and the new subscriber’s expressed permission to market to them.

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How to Attract Your Ideal Customer on Instagram


If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. In a recent survey on 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement. So, how can you use Instagram to its full potential?

How Earned Media Will Impact 2020 Elections

Critical Mention

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Social media is so potent, there’s controversy as to how social media sites should regulate content and ads. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

How to tailor your Instagram for millennial audiences

PR Daily

Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. This even applies to targeted ads, with 51% of adults saying that this marketing tactic is an inappropriate use of their personal data, instead of a convenient way to learn about products that might suit them. The chance to advertise curated products and services to a nearly unlimited number of potential buyers is too good to pass up.

Native Ads & Video: 6 Ways to Leverage Content Marketing’s Future


If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. People view, connect and engage with native ads much more easily than branded content. But brands already can create 10-minute videos with six-second teasers.

Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Brands Can Strategically Promote to Fans During Sporting Events. For years, the brand has put out a contest for their Super Bowl ad to amateur filmmakers allowing social media outlets to crown the winner.” – Ignite Social Media. Game days are the time to leverage social media to promote your brand. .

Today’s Most Important PR Skills – and Needed New Expertise Blog

The lines between PR, marketing and advertising have been blurring. PR people often amplify earned media wins and owned media posts with social media and search engine advertising. Others predict more PR campaigns will become fully interlocked with advertising efforts.

Instagram expands hidden ‘likes’ test, Uber and DoorDash face contractor backlash, and an Italian bank gets ripped for password advice

PR Daily

Here are today’s top stories: Instagram widens its hiding of ‘likes’. — Instagram (@instagram) November 14, 2019. Instagram also said it’s “actively thinking through ways” for influencers to prove their value to brand managers without engagement numbers. — Instagram (@instagram) November 14, 2019. According to new data from Sprout Social , brand managers should prepare for a bombardment of social media messages this holiday season.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more. Motel 6, Cracker Barrel, Home Depot and Keurig Dr Pepper have severed ties with the Texas-based advertising agency The Richards Group, following racist remarks its founder made during a meeting. We exist to endear brands to all people. Our brand has been tarnished.

The 7 deadly sins of Instagram

PR Daily

You know this, but it bears repeating: Your brand should be on Instagram. It's disturbing to watch sophisticated brands make rookie mistakes. Like any social network, Instagram must be learned. Make Instagram a better place: 1. Advertising in other people's comments. After all, you're on Instagram to promote your brand, right? Like most social networks, Instagram is more complicated than that. Posting inconsistent content.

Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

On July 3, Facebook, Instagram and WhatsApp also reported outages.) Here are today’s top stories: Study says Instagram influence is waning. A recent report by InfluencerDB reveals that average Instagram engagement (measured by an account’s “like follower ratio”) is declining, with engagement for those in the travel industry dropping 3.5% Related reading: Instagram enables marketers to boost influencers’ sponsored content.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Here are today’s top stories: Instagram privacy hoax hooks big fish. The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. Secretary of Energy Rick Perry also shared it on Twitter and Instagram, but later deleted it. I think the most surprising thing about celebs falling for this isn’t that they don’t know how Instagram works (who does!)

How to Get Your Brand Noticed in a Crowded Market


You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Marketing isn’t your audience finding you, rather it’s you finding them.

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PR Trends to be Aware of for 2021

Critical Mention

That’s part of the reason that advertising spend on online video is up 114% since 2014. . For instance, starting a podcast for your business can help deliver your brand’s message and reach a new audience base. According to Stacy Nawrocki , head of global product marketing at IBM Watson Media, “As consumption habits change, video streaming technology not only allows businesses to reach wider audiences, it also meets them where they are, across platforms and devices.”

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Political advertising cuts to the heart of Facebook’s outsize role in society, and the company has found itself squeezed between liberal critics who want it to do a better job of policing its various social media platforms and conservatives who say their views are being unfairly muzzled. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms.

10 free Instagram tools for PR pros and marketers

PR Daily

Instagram has become a must-have channel for PR and marketing pros’ social media strategies. Recent updates include Instagram ads , Instagram Stories. and Instagram Business Tools. Whether you want to find the most relevant hashtags, design stories, schedule posts or analyze metrics, these tools can help improve your Instagram influence and boost your follower base. Here are some free tools to increase your Instagram following: 1.

How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. adult users are anticipating further increases in daily time on Facebook (4%) and Instagram (14%).

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

It’s against our policies for any advertiser to make a false claim—whether it’s a claim about the price of a chair or a claim that you can vote by text message, that election day is postponed, or that a candidate has died. Along with “clarifying” its ads policies to highlight prohibited content and messages, Google will limit targeting options for political ads to age, gender and location categories. How are you working to make your brand more meaningful for your audience?

Why Earned Media is More Important Than Ever

Critical Mention

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Advertising budgets are tighter with the economy in a slowdown, but the increase in media consumption has opened the door to greater opportunities for organizations to make an impact through earned media. Priscilla is the marketing coordinator for Critical Mention.

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4 Skills All PR Pros Should Have

Critical Mention

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America .

Public Relations Holiday-Checklist

Critical Mention

Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Another would be to simply thank current clients for their commitment to your brand. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Priscilla is the marketing coordinator for Critical Mention.

Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones

PR Daily

Hello, communicators: Johnson & Johnson’s Band-Aid brand announced it’s launching bandages in a range of five shades to better suit diverse skin tones. View this post on Instagram. A post shared by BAND-AID® Brand Bandages (@bandaidbrand) on Jun 10, 2020 at 7:00am PDT. More than ever before, communicators must gain key skill sets and employ strategic communications and media relations strategies to boost their organizations’ coverage, reputation and overall brand.

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis. Personalize Your Marketing Efforts.

How influencers helped save lives during COVID-19

PR Daily

This past spring, the Texas Department of State Health Services (DSHS) jumped on the influencer marketing bandwagon with a campaign designed to educate citizens on the dangers of COVID-19 and share tips to stop the spread. million views on Instagram.

Why PR should get a slice of the marketing pie

PR Daily

the one that marketers struggle with most is whether to invest marketing dollars in advertising or public relations. Driving awareness through traditional advertising. If you needed a campaign to drive awareness by hitting target audiences with a sustained frequency, then advertising was the way to go. There are, of course, marketers who go down both roads, reaping the benefits of a dual (integrated) strategy, one discipline helping to amplify the other.