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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Brand 323
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Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.

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Communicating Your Brand Amongst Spring Cleaning

Ronn Torossian

Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.

Brand 195
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Which Social Media Platforms Should Your Brand Advertise On?

5W PR

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

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Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence. The post Luxury Brand Marketing appeared first on.

Brand 195
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Advertising success in 2021: Top brand commercials of the year

Agility PR Solutions

The last year has proven to be a notable one for brands and their commercials. Ford One of the best brand […]. The post Advertising success in 2021: Top brand commercials of the year appeared first on Agility PR Solutions.

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How advertising, marketing, and PR work together to build brands

Agility PR Solutions

Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. These three strategic disciplines, each with their own unique role and function, must work together to create a unified brand message that resonates with the consumer.