A Quick Guide to Writing Enticing ‘Benefits Headlines’
PRSay
APRIL 29, 2019
If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Call out to readers, especially if you’re writing to a subset to your audience. Remember to write a one sentence summary under the headline. So don’t be afraid to keep layering on the benefits.
Let's personalize your content