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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. This includes tracking minor changes in keyword rankings and web traffic.

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Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ).

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Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. The counter-trend to increased digital communications is the growing desire to meet in person. Interviews PR PR Tech Public Relations Social Media Uncategorized Web 2.0

Social media network broadcasting: No sales pitch please!

Personal PR

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social media network broadcasting: No sales pitch please!

Personal PR

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

How to Get On in New Communications: Be Nice

ZudePR

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. Author of 27 Blogging from Paradise books.

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. PR, marketing, customer service and other disciplines are increasingly integrated. the firm’s blog.

How PR and marketing pros can perfect social media strategies

PR Daily

If you post an article or blog on Facebook or Twitter, not everyone you know will see it. The only way to ensure that a larger audience sees your content is to put advertising money behind it. Advertising and targeting in a changing milieu. Tech Image , a digital PR agency.

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. g) Do Execs Know What PR Is?

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation.

4 Common Traits of Modern-Day Marketing Geniuses

GroupHigh

Patel is in the business of sharing information through his personal website and blog; of which features a wide range of articles and podcasts. Instead of surrendering, he moved on to the next trend he saw coming: social media advertising.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ).

What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation.