Cision

AUGUST 17, 2017

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Big Data 166

Big Data Data Communications Creativity 166

Onclusive

MARCH 23, 2020

Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. For example, they could choose to advertise Jell-O products in 10 cities over 5 weeks and see if sales increased. Data integration across all marketing channels and efforts.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. For example, they could choose to advertise Jell-O products in 10 cities over 5 weeks and see if sales increased. Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. For example, they could choose to advertise Jell-O products in 10 cities over 5 weeks and see if sales increased. Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. Millennials are now the largest demographic in the U.S.,

Marketing 173

Marketing Storytelling Creativity Privacy 173

Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. And we’re not alone. 2) Streamlined permissions.

Trends 58

Trends Big Data Creativity Data 58